International alcoholic drinks maker Seagrams’ has signed a deal with the GWS Giants with the intention to grow brand presence for its V.O. Canadian Whiskey brand in the Western Sydney market.
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US-based luggage brand American Tourister has signed a deal with Netball Victoria to become the official luggage partner of the Melbourne Vixens and its second tier team, Victorian Fury.
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The North Melbourne Football Club has added three new partners in recent weeks, completing its on-field apparel positions and leaving only limited sponsorship assets remaining, says the club’s chief commercial officer, Sam Bingley.
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Paint brand Taubmans has continued to increase its sponsorship spend by adding the Brisbane Lions to its corporate partner list on a two-year deal.
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US-based sports and media venture capital specialist, Bruin Sports Capital, has acquired a stake in Australian sports signage and media business TGI, in a deal that will see the international investment company provide the capital and resources to boost TGI’s global expansion plans.
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Workwear and safety equipment specialist RSEA Safety has renewed and expanded its sponsorship of St Kilda, retaining the naming rights to the AFL club’s training and administration headquarters and adding a number of new assets to the partnership.
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The Penrith Panthers have sold the naming rights to the club’s home stadium to online bookmaker, BlueBet.
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BHP will continue to have a major presence in women’s sport after agreeing to a long-term extension with the Adelaide Crows AFLW team.
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Non-bank lender Liberty Financial has signed its first AFL sponsorship, agreeing a deal with Essendon Football Club.
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Health insurance provider HCF has agreed to a new sponsorship with Netball Victoria that will see it replace existing corporate backer Bupa.
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