Sponsor recall from motorsport remains strong
Long term sponsor recall among motorsports fans remains strong despite a tumultuous 2020 sports season and no Formula 1 Australian Grand Prix, according to a new by Roy Morgan.
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Carlton sign co-major partner deal with Great Southern Bank
Carlton Football Club has signed a three-year co-major partnership with Great Southern Bank.
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Western Sydney Wanderers sign academy sponsor
The Western Sydney Wanderers (WSW) have signed transport and engineering company, Multiquip, as the club’s first academy front-of-shirt sponsor.
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South Sydney partners with new player recruitment agency
NRL club South Sydney has signed a corporate partnership with a new specialist recruitment company, Athlete2Business, until the end of the season.
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Rugby league fans hold significant value for financial sector sponsors: survey
A new study by Nielsen found that financial sector sponsors could gain considerable value by appealing to rugby league fans.
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Pillar Performance announce two partnerships with a third to come
After signing deals with an AFL and NRL club, sports micronutrition-maker Pillar Performance is about to finalise a third supply deal according to the its CEO, Damien Fitzpatrick.
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North Melbourne Kangaroos gain beer and cider partner
North Melbourne Kangaroos have signed Colonial Brewing as beer and cider partner in a deal running to the end of 2023.
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Port Adelaide extend Santos partnership for three years
The AFL’s Port Adelaide Football Club and Australian resources giant Santos have agreed to partner for the Aboriginal Power Cup for another three years.
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St Kilda looks to build fanbase in North Queensland
The St Kilda AFL club has signed a deal with Tourism Tropical North Queensland that it hopes will help it develop new corporate support in the region.
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Andrew Bogut will play key role in Sydney Kings management
Former NBA and NBL star, Andrew Bogut, will play a key role in developing the Sydney Kings brand and will help bring new sponsorships to the club, according to the club’s owner, Paul Smith.
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