A new partnership between Mitsubishi Motors and the Melbourne International Comedy Festival will see audiences enjoy reduced-price tickets withe the difference passed on to participating artists and shows.
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Nascent NBL franchise the Tasmania JackJumpers has secured its first jersey partner through a long-term deal with Willie Smith’s Cider.
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Cybersecurity company, Mimecast, has agreed to an extension and upgrade of its Melbourne Rebels sponsorship that will see the company’s logo feature on the back of the team’s playing shorts.
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The Western Bulldogs have wrapped up two key partners on the eve of the 2021 AFL season, seeing the club fill its back top of jersey for the first time after it was opened up by the AFL last year as a Covid bonus for clubs.
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The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.
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Fast food giant McDonalds has expanded its sports sponsorship portfolio through a wide-ranging deal with the Australian Professional Leagues (APL), the new controlling body for the A-, W-, Y- and E-Leagues.
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Automotive retailer, Supercheap Auto has become the inaugural sponsor of Queensland Rugby League’s state-wide broadcast called Q+.
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TripADeal’s new sponsorship of Carlton Football Club is designed to increase its presence beyond NSW and Queensland, according to its co-founder and CEO, Norm Black.
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The NRL has reported a $24.7m loss for the 2020 financial year, but the result could have been significantly worse if the code was unable to negotiate a way to continue playing through the pandemic, says ARL Chairman, Peter V’Landys.
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Despite being heavily affected by COVID-19, swimwear brand, Arena, has extended its partnership with Swimming Australia for a further 12-months to include the upcoming Olympic Games.
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