For the first time in recent years, the Cronulla Sharks NRL club will take the field this week with a full roster of jersey and short sponsors, after finalising a number of new deals in the past few weeks.
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In an important boost for the events sector in Victoria, the Melbourne Marathon has secured a major multi-year naming rights deal with global sportswear brand Nike.
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After filling all the available assets on its playing kit earlier this year, NBL club South East Melbourne Phoenix, re-focused its efforts to off-court assets and has landed a deal with Bendigo Bank.
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Virgin Australia has committed to a five-year agreement with the AFL that will see the troubled airline remain the league's official partner. Meanwhile, Continental Tyres has replaced McDonalds and Telstra on key assets after agreeing to a major deal with the code.
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Essendon Football Club has landed a three-year deal with Carlton & United Breweries (CUB).
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Following a string of deals by fast-food rival McDonalds, KFC has hit back by agreeing to a lucrative multi-year deal with the AFL’s Hawthorn Football Club.
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The South Sydney Rabbitohs are the latest club to land a new sponsorship deal with fast food franchise McDonald’s.
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Global wearable health product company, Biowin, has agreed to a multi-year deal with the Queensland Rugby Union (QRU) as it looks to expand its operations into Asia Pacific.
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The NRL has signed a cross-code partnership with DoorDash that will see the food delivery platform take naming rights to Touch Football Australia (TFA) along with key assets in the NRL.
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The Darwin leg of the Supercars championship has just landed a new naming rights sponsor with garage door company Merlin agreeing to a new two-year deal.
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