Eels land McDonald’s and Taubmans
After landing several significant new sponsorships, the Parramatta Eels are in the strongest commercial position in the club’s history, according to chief commercial officer, Andrew Mikhail
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Shell V-Power agrees to major QRL sponsorship
Queensland Rugby League (QRL) has continued its momentum in landing big-name brands on its list, with Shell V-Power agreeing to a new multi-year partnership.
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Western Bulldogs secure another renewal
People’s Choice Credit Union has renewed its platinum partnership with the Western Bulldogs as it looks to grow its presence in Melbourne’s western region.
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Sydney FC benefits from corporate members upgrading sponsorship
A-League club Sydney FC is benefitting from boom growth in its corporate community which in turn is flowing into increased sponsorship revenue, says club CEO, Danny Townsend.
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Tradie to leverage Melbourne Storm partnership to promote new range
Underwear brand Tradie will use its new multi-year partnership with the Melbourne Storm to help promote its entry into the beauty products market.
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Wests Tigers land two new shorts sponsors
Wests Tigers have landed two new shorts partners as the 2021 season is about to get underway.
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Nielsen Insights assist Western Bulldogs in securing Airport Toyota deal
Airport Toyota has signed an agreement with the Western Bulldogs to become a platinum partner and take naming rights to the club’s performance centre.
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Apparel brand Canterbury still interested in sponsorships
After being trumped by Puma for the apparel position with the NSW Blues and relinquishing the naming rights to NSW Rugby League’s premier competition, the NSW Cup, Canterbury is still interested in sports sponsorship, says Nathan Russell, the brand’s sports marketing manager for ANZ.
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Cowboys post better than expected financial result
The North Queensland Cowboys have posted a consolidated profit of $18.3m for the 2020 financial year, but the annual report reveals that this largely reflects accounting practices in dealing with government grants received over the year.
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2XU steps in as Supacore walks away 12 months into a three-year deal with Vixens
The Melbourne Vixens have quickly secured a new apparel partner for this Super Netball season after garment brand, Supacore, walked away 12 months into a three-year deal.
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