Warriors renew deals with two long-term partners
Two of the New Zealand Warriors’ long-standing partners, Wendy’s and NZ Media and Entertainment (NZME), have agreed contract extensions for this year’s NRL season.
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Touch Football Australia in sponsorship surge
Touch Football Australia has landed a new major partner and is on the verge of confirming a new national naming rights partner which combined will put the sport at record sponsorship revenue, according to TFA’s general manager of commercial, Tim Wyld.
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Canterbury loses second partner position with NSWRL as Puma swoops in
After opting out of its naming rights deal with the NSWRL’s premier competition, the NSW Cup, apparel brand Canterbury has now lost its apparel partner position with the NSW Origin team.
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Tasmania JackJumpers win first major partner
Nascent NBL franchise, theTasmania JackJumpers, has secured its first major sponsor in a deal that will support the club and provide free accommodation to visiting teams.
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AAMI increases AFL sponsorship
Insurance company AAMI has agreed to a multi-year extension as a major partner of the AFL and AFLW which includes increasing its investment to secure naming rights to two community initiatives.
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Transport for NSW agrees to naming rights sponsorship with NSWRL
Transport for NSW has agreed to an expanded deal with New South Wales Rugby League (NSWRL) to take over from apparel brand Canterbury as the naming sponsor for the state’s premier competition – the NSW Cup.
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Surfing Australia and FCS agree to partnership extension
Surfing Australia has secured a two-year extension with renowned fin manufacturer FCS which will include hardware distribution and provision of exclusive content.
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Former M&C Saatchi Sport exec appointed to new role at Hogarth
Experienced sports marketing executive Jamie Gilbert-Smith has joined marketing production specialist agency WPP Hogarth in the new role of national business partnerships director.
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Knights finally land back of jersey partner after knocking back “low ball offers”
The Newcastle Knights have clinched a deal with global wellbeing company Isagenix International to takeover its vacant back of jersey spot.
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Rabbitiohs overcome Covid 19 challenges to post surplus
The South Sydney Rabbitohs 2020 financial report shows the club managed to post a slightly improved operating profit, despite a a 13% decline in revenue during the pandemic season.
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