The Malthouse Theatre’s new interactive production, Because the Night, hopes to appeal to sponsors that would not normally consider arts or cultural partnerships, according to Alex Bellemore, development manager for the venue.
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The Western Bulldogs AFL club has signed Australian cryptocurrency exchange, CoinSpot as its new back-of- guernsey sponsor.
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The dialog between the Australian Grand Prix Corporation and the Victorian Government over Covid regulations ensuring safety at the Formula 1 Australian GP is driving new corporate hospitality options.
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The Melbourne Stars Big Bash franchise has appointed experienced sports marketing executive Blair Crouch to the role of interim general manager.
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Cricket Australia is feeling confident of a big Ashes summer after its first face-to-face summit in two years with sponsors, agencies and broadcasters.
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Alliance Airlines has signed on as the official airline partner of the Melbourne Storm, providing direct interstate charter flights for the NRL club.
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With most of its major sponsorship inventory renewed last season, Cricket Australia heads into this summer with the naming rights to the women’s Big Bash League available and renewal discussions started with Toyota and Asics.
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Melbourne startup e-Mersion Media has signed Formula 1 and the Lufthansa group for its fully interactive, online magazine publishing platform, backed by former Ford Australia and Richmond Tigers executive, Chris Styring.
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Supercheap Auto has continued its sponsorship diversification by announcing a one-off entry with Triple Eight Race Engineering for this year’s Bathurst 1000.
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The NRL has extended its partnership with Accor Hotels for a further three years, while VB has been announced as the official beer of State of Origin - adding to its NRL portfolio.
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