Diversified property developer, Shayher Group has become a major sponsor of the Queensland Art Gallery | Gallery of Modern Art (QAGOMA) after signing a six-year deal with an option for three years.
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Watch maker, Seiko Corporation has rejigged its motorsport sponsorship program in Australia and has replaced its Pulsar brand with Seiko as the official watch of the Supercars Championship.
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Leading local cryptocurrency exchange, CoinJar, is looking to broaden its reach to a more mainstream audience through a new partnership with the Melbourne Demons AFL club.
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A new report from Gemba’s sponsorship valuation consultancy, Turnstile, says there are still some under-priced sponsorship opportunities for brands in women’s sport.
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Supercheap Auto’s recently launched Super Buys initiative could see the brand take a wider view of sponsorships and pursue partnerships outside of motorsport.
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Ego Pharmaceuticals has expanded its AFL sponsorship program by becoming the official hand sanitiser partner of the AFL and its major venue, Marvel Stadium, until 2023.
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Self-storage provider National Storage has become a sponsor of the Brumbies Super Rugby franchise.
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The hunger for major events returning to Melbourne has seen existing and new sponsor interest strong for both the Formula 1 Australian Grand Prix and Australian Motorcycle Grand Prix.
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Real estate agency giant Ray White and Sydney’s Museum of Contemporary Art (MCA) have launched a new activation offering limited editions of prints by a well-known Australian artist to mark the tenth anniversary of their commercial relationship.
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Less than a week after winning the Super Rugby AU title, Queensland Rugby Union has recorded a profit for the 2020 financial year of $2.1m, up from $32,000 in 2019, but this was largely underpinned by government stimulus money.
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