Bullets fill apparel roster for first time since 2016
After signing a new major support partner, the Brisbane Bullets now have a full complement of apparel sponsors for the first time since the club returned to the NBL in 2016.
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Supercars build out sponsor roster with new deals
The Supercars Championship has landed a handful of new partners in the last fortnight with most securing naming rights to key events and activations. The championship has also engaged Greenroom Digital to drive its digital commercialisation strategy, audience growth and fan engagement.
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New Nielsen product compares sponsorship value with other marketing spend
Measurement and data analytics company Nielsen has released a new product that will enable brands to compare the impact of their sponsorship activities directly to other forms of marketing, promotion and advertising.
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New “inclusive” PGA series attracts new major partner
Global tech company Cisco Webex has become the inaugural presenting partner of the PGA of Australia’s innovative new tournaments, The Players Series (TPS).
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Touch Football Australia continues successful sponsorship run
Online education provider Cluey Learning has signed a new partnership with Touch Football Australia.
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Broncos reveal substantial declines across all key revenue streams
After four straight seasons of profits of more than $2m, the Brisbane Broncos have posted a net loss of $376,227 after revenue fell 32.8% for the 2020 financial year.
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The Agency signs multi-year renewal with Australian Turf Club
Real estate brand The Agency has signed a three-year extension with the Australian Turf Club (ATC) that will see it become an official commercial partner across the ATC’s five venues and gain naming rights to selected events.
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Verve Super partners with All About Women festival
Verve Super, Australia's first super fund for women has signed on as an event partner for this year’s All About Women festival.
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Harvey Norman splurges on sponsorship after posting 19% profit surge
After posting a 19% profit in 2020 due to a surge in COVID-19 related retail sales, Harvey Norman has expanded its sponsorship program by becoming the naming rights partner of the national Super Rugby competition.
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Reds one step closer to filling kit roster
The Queensland Rugby Union (QRU) has landed a new shorts partner for its 2021 Super Rugby campaign.
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