Mardi Gras festival maintains healthy sponsor roster
The Sydney Gay and Lesbian Mardi Gras has landed a number of new deals as well as renewals with key partners for this year’s festival, including principal partner, ANZ.
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Unilever’s Domestos brand signs wide ranging partnership with Carlton
Unilever’s household disinfectant brand, Domestos, has signed a multi-faceted partnership with Calrton FC.
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Rabbitohs sign investment platform partnership
The South Sydney Rabbitohs have signed investment management platform, Jaaims Technologies, as its official trading and investing partner for the 2021 NRL season.
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Port Adelaide and AGL combine to promote sustainability
AGL has signed a multi-year partnership with Port Adelaide that will transform the club’s energy mix, offset emissions and boost the sustainability credentials of both parties.
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Fintech start-up backs Titans with its first sponsorship deal
Financial technology app, MyPayNow, has agreed to its first sports sponsorship, signing a long-term deal with the Gold Coast Titans.
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Lightning receive further corporate backing
Sunshine Coast Lightning has added another corporate backer to its growing sponsorship roster, agreeing to a new premium partnership with Protector Aluminium.
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Red Bull takes naming rights to Australian MotoGP
As part of a new long-term agreement between Dorna Sports and Red Bull, the energy drink giant will become the naming rights partner to the Australian Grand Prix this year.
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Battery World takes naming rights to Aussie Racing Cars
Battery World will become the new naming rights partner of the Aussie Racing Cars Super Series after agreeing to a multi-year deal.
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COVID impact on professional support will be permanent: Nielsen
Macro trends that started as a result of the pandemic will affect commercial sport for years to come, according to a new analysis from Nielsen Sports.
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AFL posts $22.8m loss and dips into capital reserves to complete 2020 season
The Australian Football League’s 2020 financial results have revealed an underlying operating loss of $22.8 million, a pandemic-driven drop from the previous year’s surplus of $27.9 million.
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