MTX Group cements Australian presence with Adelaide Oval partnership
Global technology company, MTX Group, has marked its expansion into the Australian market with a long-term naming rights deal of the Stadium Club at Adelaide Oval.
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Virgin Australia commits to Carlton amid $3.1 billion loss
Despite posting a $3.1 billion loss for the 2020 financial year and carrying $1.2 billion of debt into administration, Virgin Australia has extended its partnership with Carlton Football Club until at least the end of 2024.
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Football Australia continues digitally focused nutritional approach through new deal
Following the success of its partnership over the last two years, Compeat Nutrition will continue to deliver dietetic advice for Australia’s elite soccer players after signing a renewal to 2022 with Football Australia (FA).
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Great Wall Motors Australia signs national deal with Ironman Group Oceania
Great Wall Motors Australia has signed a large-scale partnership with IRONMAN Group Oceania in a deal that will see the manufacturer run activations at the organisation’s 70.3 events from Western Australia to Cairns.
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Telstra hands out free advertising at AFL and NRL games
Telstra will forego a range of valuable advertising assets during this weekend’s NRL and AFL rounds, and will donate the space to 17 small businesses across the country.
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Rugby Australia lands major renewal
Following its short stint as the presenting partner for the 2020 Tri Nations Series, International trading platform, eToro, has stepped up its investment with Rugby Australia in a new three-year deal.
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Freeo lands new partner for AFLW program
One day after landing a deal with AIA Australia, the Freemantle Dockers have secured a new sponsorship from mining and civil engineering company MACA for its women’s program.
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Freemantle the latest to join AIA Australia’s sponsorship list
The Fremantle Dockers have joined a growing list of sporting organisations to link with AIA Australia after the AFL club agreed a deal that will see the insurer become its official life, health and wellbeing partner.
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Francis Coady promoted to newly-created CMO position at Havas Media Group
Leading sports executive Francis Coady has been promoted into the newly-created role of Havas Media Group chief marketing officer, after growing the agency’s sports and entertainment division into a multimillion dollar-billing operation over the last five-years.
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2XU links with Melbourne Storm as sponsorship run continues
2XU has backed up its recent deals with Netball Victoria and Netball ACT by signing a new 12-month apparel deal with the NRL’s Melbourne Storm.
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