Pirate Life Brewing and the Adelaide Fringe have agreed to a new partnership that will include the production of an exclusive beer for the festival and a street art initiative.
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EISS Super has agreed to an expanded deal with the NRL to take over from Schick as the new match ball sponsor.
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A surge in golf participation and membership throughout the pandemic has helped the PGA of Australia land a raft of new partners says Michael McDonald, PGA’s commercial director – Australasia.
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The National Basketball League’s (NBL) record-breaking broadcast and global digital audience growth over the past five years can be largely attributed to its successful partnership with Genius Sports Group, says the league’s commercial officer, Brad Joyner.
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Supercars’ official fuel supplier BP has agreed to a multi-year expansion of its deal to include the official championship vehicles.
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Delphi Bank will continue its long-standing partnership with Melbourne Victory after agreeing to a renewal for the 2020/21 A-League season.
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Toyota Australia has signed a major sponsorship deal with Moonlight Cinemas to broadcast its new campaign focussing on the company’s international motor rally team.
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Investment fund management company Lincoln Indicators and game development company Big Ant Studios have both extended and upgraded their deals with Carlton FC.
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After the cancellation of last years’ event due to COVID-19, the Gold Coast Marathon has managed to retain its full suite of contracted partners for 2021 and will work with sponsors to deliver a balance of digital and live activations, says Events Management Queensland CEO, Cameron Hart.
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The Western Sydney Wanderers have signed a new partnership with the Office of Responsible Gambling that will see the A-League club ban sports betting sponsorships for at least this season.
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