Multinational electronics company TCL has signed a multi-year ambassador agreement with Australian basketball player Shyla Heal as it looks to continue brand growth in the local telco sector.
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The Queensland Rugby Union (QRU) has confirmed its split from UK-based sports equipment manufacturing brand Gilbert and signed a new multi-year deal with Rhino Rugby. Additionally, the governing body has won a major new signing with Alliance Airlines.
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Property development company Nicheliving has extended its partnership with A-League Perth Glory and will continue to strongly focus on match-day activations, says its managing director Ronnie Michel-Elhaj.
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Sydney FC has landed a lucrative major partnership with Glad Group that will see the property services company feature on all of the Sky Blues’ staff and player apparel.
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ISC Sports’ departure has made way for global sportswear giant Nike to expand its deal with Collingwood FC to include the design and manufacture of on and off-field apparel for all club teams and programs.
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International beer brand Peroni will take over Carlton & United Brewery’s (CUB’s) Stella Artois as the official beer partner of the Australian Tennis Open 2021.
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Adelaide United has strengthened its commercial position for the current A-League season by signing deals with two South Australian-based companies.
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The Cronulla Sharks have lured Sydney Food Distributors (SFD) back to the club as an official sponsor for 2021, after the company was forced to exit its deal this year due to COVID-19.
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Apia, the Australian insurance company specialising in seniors, has signed a wide-ranging deal with Golf Australia (GA) that covers events and digital integration.
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The Parramatta Eels have become the latest outfit to land a multi-year hydration partnership with international sports drink brand Gatorade.
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