Sanders wins 7-Eleven deal as he leads two-wheelers in Dakar Rally
Retailer 7-Eleven Australia has sponsored local two-wheel endurance rider Daniel Sanders.
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Season’s greetings from Sponsorship News
As we wrap up another strong year in sponsorship, I want to thank you for your continued support of Sponsorship News. Your readership and engagement allow us to keep delivering independent reporting and insight across the industry each week.
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Dragons, JAC Motors launch deal with lucky fan bound for Las Vegas
The St George Illawarra Dragons have signed JAC Motors in a deal that will place the car brand across NRL and NRLW matchday assets and member programs.
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Ausure secures Melbourne City partnership to expand national profile
Ausure Insurance has partnered with Melbourne City to lift its national profile and expand its footprint in football with MD, Travis Hargreaves, saying the A-League represents strong growth potential due to rising junior participation and global reach.
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Greenroom reports community and mass-participation sports as fertile field for growth
Greenroom has reported an increase in sponsorship investment in community and mass-participation sports as brand marketers seek local engagement and measurable returns.
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Nexo spots digital common sense in AO, Summer of Tennis deal
Tennis Australia (TA) has signed Nexo to back the Australian Open (AO) and Summer of Tennis events in 2026, linking the digital asset platform with major tournaments from January 2026.
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Netball Australia hire will be super commercial league leader
Netball Australia has appointed Christine Finnegan as executive general manager, Super League & commercial growth.
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Modus Brewing hops on Newcastle Jets sponsor list again
Modus Brewing has renewed for three years with the A-League’s Newcastle Jets.
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Ford badge on rugby union shorts, transportation after QRU deal
Ford Australia is to sponsor the Queensland Rugby Union (QRU) and state team the Reds.
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Carlton adds AlphaFit to sponsor roster after gym refit
Carlton Football Club has named AlphaFit as its high-performance partner, after the upgrade of its gym at IKON Park.
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