Football Federation Australia posted a loss of $1.8 million in 2019/20 after broadcast, gate and sponsorship revenue collapsed during the pandemic, and the organisation expects a full year loss of $7.3 million in the current financial year.
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Wagering company TAB has signed a new three-year deal to become the new official wagering partner of the Magic Millions.
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Top sports marketing executive, Adam Hodge, has been appointed to a newly created role at sports and entertainment agency Gemba after nearly nine years as head of planning and strategy at Octagon.
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Asthma management solution business Wheezo has increased its investment with Carlton to become the new co-major partner of the club’s AFLW side.
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New data released by True North Research has revealed that COVID-19 has driven down the emotional connection Australians have to sport, but at the same time, sponsors that retained their sponsorships throughout the depth of the pandemic are now seeing the benefits.
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The World Surf League’s (WSL) extended broadcast deal with the Seven Network will be a major boost for the league’s partners and athletes, says WSL APAC general manager, Andrew Stark.
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The Brisbane Broncos have secured Asics as the club’s new apparel partner in a multi-year deal covering both the NRL and NRLW teams starting in 2021.
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Electronics retailer Bing Lee will not renew its netball sponsorships beyond the 2020 season, but Netball NSW is optimistic that it will land a replacement, according to executive general manager commercial and marketing, Steve Neal.
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Despite the pandemic, Hawthorn Football Club has reported a small surplus for the 2020 financial year.
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Health insurer nib will maintain its support of Richmond’s AFLW team and its Women’s Football Program after agreeing to an extension with the club for next season that will include the men’s team.
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