Cricket Victoria signs Edstart on a multi-year deal
School fee funding company, Edstart, has signed a multi-year deal with Cricket Victoria with a focus on grassroots.
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Fashion brand Chanel invests in the Australian Ballet
With the support of French fashion brand Chanel, the Australian Ballet has started creating an internal archiving system to house the company’s digital assets.
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Western Bulldogs narrow in on Mercedes-Benz replacement
Although the Western Bulldogs are yet to lock-in a new principal partner for the 2021 AFL season, the club’s chief commercial officer, Nick Truelson, says he is confident of finding the right fit.
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Adelaide Fringe lands first community partner for 2021 festival
Energy retailer Lumo Energy SA has signed on as the Adelaide Fringe festival’s first community partner for the 2021 event.
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Ford negotiating Geelong Cats extension to 100th year
The Geelong Cats are in the final stages of negotiating a long-term extension with major partner Ford, according to the club’s chief commercial officer, Braith Cox.
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Softball Queensland and BLK sign multi-year apparel extension
Following a successful three-year partnership, apparel manufacturer BLK has agreed to a new multi-year extension with Softball Queensland.
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Bartercard’s new currency arm Qoin moves into esports sponsorship
Bartercard’s new digital currency arm, Qoin, has entered the esports sponsorship space, with a new partnership with online esports platform Mogul.
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Ralph Lauren signs long-term deal with the Australian Open
International clothing brand Ralph Lauren has added the Australian Open to its extensive sponsorship portfolio in a new long-term deal.
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New Balance signs another AFL partnership
Global sportswear giant, New Balance, has signed a lucrative multi-year agreement with The Gold Coast Suns as it looks to further strengthen its presence in elite sport.
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Aussie to run national brand awareness campaign through Moonlight Cinema
Mortgage Broker Aussie has signed a new partnership with Event Cinemas and Val Morgan to become the new presenting partner of Moonlight Cinema.
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