New Balance signs apparel partnership with Lightning
Global sportswear company New Balance has marked its return to netball, signing a new apparel partnership with the Sunshine Coast Lightning.
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Tennis Australia hits 100% retention rate as Emirates, Uber and Canadian Club renew
Tennis Australia has landed multi-year renewals with Uber, Emirates and Canadian Club, rounding out a 12-month process that has seen the governing body retain all its partners, according to chief revenue and experiential officer, Ben Slack.
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Harvey Norman continues to back women’s sport with GWS extension
Harvey Norman’s extension as the principal partner of the GWS Giants AFLW program forms part of the brand’s continued efforts to promote women in sport, says the club’s head of commercial partnerships and sales, Sam Attrill.
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NSWRL signs new pathway sponsor
Leading insurance underwriting group SLE Worldwide has signed a three-year deal with the NSWRL to become naming rights partner for two of the League’s junior pathways programs.
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Fuel Your Life lifts spend with Melbourne Victory
After first signing on as an official partner in September last year, national nutrition and dietetics specialist Fuel Your Life (FYL) has increased its investment with Melbourne Victory to include both the W-League and A-League teams.
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Tigers sign education partner and are close to filling playing kit
The Australian College of Physical Education (ACPE) has signed a one-year deal to become the official education partner of Wests Tigers.
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Golf Australia posts increase in revenue but sponsorship falls
Golf Australia has released its 2019/20 annual report which has recorded a 12% rise in operating revenue, but a fall in sponsorship income.
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A.G. Coombs replaces Jeep on Richmond AFLW jersey
A.G. Coombs has extended and increased its partnership with Richmond FC and will replace automotive manufacturer Jeep on the women’s playing jersey.
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Autobarn returns to Supercars series with new sponsorship
The Autobarn brand makes its return to the Supercars series this year through a new partnership with Tickford Racing.
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QRL lands big apparel deal
The Queensland Rugby League’s new long-term deal with global sportswear brand Puma is the “most significant Maroons apparel deal in history”, according to QRL chief operating officer Rohan Sawyer.
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