Gatorade signs wide-ranging deal with NSWRL
Sports drink company Gatorade has signed a new sponsorship deal with New South Wales Rugby League (NSWRL) that will see the brand integrated from the elite team down through grassroots clubs.
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Netball Australia signs new deal and develops online e-commerce platform
Online apparel customisation platform OTG has signed a wide-ranging deal with Netball Australia that the sport’s chief commercial officer, Dave Lee, says will significantly expand the organisation’s commercial capabilities.
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eToro will use new Rugby Australia partnership to continue growth in Australian market
International trading platform, eToro, has agreed to a deal with Rugby Australia as it looks to continue its brand growth in the Australian market, says eToro’s Australian managing director, Robert Francis.
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Athletics Australia lands big apparel deal
Athletics Australia has landed its largest ever apparel partnership after signing a new deal with international giant Puma.
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Cricket Australia annual report reveals $45.9 million deficit
Cricket Australia has released its 2019/20 annual report which shows a $45.9 million deficit and points to "some more severe implications to come."
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AIA Australia doubles down with AFL sponsorships
Health insurer AIA Australia has signed multi-year agreements with both the AFL’s Essendon and the Hawthorn Football Clubs on the same day.
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FAN+ to drive commercial opportunities for new look NBL club
As the NBL’s Illawarra Hawks look to re-emerge as a profitable franchise under a new ownership structure, the club has engaged sporting and experience start-up, FAN+, to assist with commercial, travel and experience opportunities for the upcoming 2020/21 season.
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Classic Sportswear boosts NRL partnerships
Classic Sportswear has signed a new apparel partnership with St George in the NRL for the next three seasons.
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Carlton FC’s new business network sponsor delivers opportunities on two fronts
Electrolux’s new platinum partnership with the Carlton In Business (CIB) network, is a good example of how sports business network partnerships can deliver both an attractive return for a sponsor and a range of benefits for members and network partners, says Carlton CEO, Cain Liddle.
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Macron signs second Australian apparel deal and enters AFL market
Global sportswear brand Macron has taken its first step into the AFL market by signing a long-term apparel deal with the Port Adelaide Football Club.
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