Boost Mobile extends Courtney and Tickford Racing partnership
Boost Mobile has extended its sponsorship with Supercars driver James Courtney and Tickford Racing until 2021.
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Demons deal delivers for Jaguar
Jaguar has signed a one-year extension as co-principal partner of the Melbourne Football Club, in a deal which forms a key part of the luxury car manufacturer’s brand strategy in Victoria, says brand experience specialist at Jaguar Land Rover Australia, Rowena Vas.
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Woolworths extends Netball Australia deal
Woolworths has renewed its partnership with Netball Australia for a further 12-months and has also committed to a grants program supporting clubs and associations nationwide.
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Melbourne Storm appoints Gemba to accelerate data and analytics strategy
The Melbourne Storm has appointed sports and entertainment agency Gemba to analyse the club’s data and to help find opportunities for growth.
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Mackay Council sponsors Brisbane Heat to promote the region
The Mackay Regional Council has signed a three-year partnership with the Brisbane Heats WBBL team with the intent to boost the region to visitors.
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Liberty replaces Mars as Renegades principal partner
Liberty’s partnership expansion with the Melbourne Renegades to include both the WBBL and BBL teams was due to the strong brand appeal, according to Liberty chief executive, James Boyle.
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IMAR returns to motorsport through new Tickford Racing deal
Specialist insurance provider IMAR has signed a new partnership with Tickford Racing to have its brand displayed on the Cameron Waters-Will Davison Ford Mustang during the Bathurst 1000 this weekend.
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AFL drops Rio Tinto after Juukan, but other partners hang on
The AFL has officially confirmed that it has severed one of its most lucrative partnerships, its ten-year relationship with Rio Tinto, but another key Rio partner has chosen to continue its deal.
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Adelaide United positioned to top last season’s sponsorship revenue
After securing four new partners in September alone, Adelaide United’s head of commercial, John Tsianos, says the Reds’ are likely to match or better last season’s sponsorship revenue, despite the pandemic.
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Asahi extends one of its longest standing relationships for a further five-years
Japanese beverage giant, Asahi, has signed a five-year partnership extension with the Bulldogs and its Canterbury League Club.
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