After losing the naming rights to the Bathurst 1000, Supercheap Auto has released a mock press conference video poking fun at the Supercars and its new major partner Repco, but Octagon Australia agency director, Andrew Clarke, while praising the concept of an exit campaign, says the execution, in this case, might have missed a great opportunity.
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With COVID-19 restrictions limiting the capacity at the 2020 Melbourne Cup, Luxury car manufacturer Lexus will offer its popular birdcage experience through a new virtual lifestyle hub.
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With a number of new and existing sponsorships set to be announced for the Australian Open in the coming weeks, Tennis Australia’s chief revenue and experiential officer, Ben Slack, said there is one category of particular interest still to be filled. And that is consumer technology.
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Indonesian instant noodle company, Indofood, will use its newly-signed partnership with basketball’s Adelaide 36ers to strengthen its market position in Australia and globally, according to Australian regional manager, William Ho.
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Outdoor advertising giant, JCDecaux, has partnered with the Australian Olympic Committee (AOC) to commemorate the Sydney 2000 Olympic Games’ 20th anniversary.
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Online commodities and derivatives trading platform TMGM has signed a new sponsorship deal with the Australian Open tennis and the company is looking to lift its global brand awareness, says TMGM chief marketing officer, Angelo D’Alessio.
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The Brisbane Bullets have signed a new deal with office supply and workwear company Supply Aus as a new major support partner for the next two-years.
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The Commonwealth Superannuation Corporation (CSC) has extended and expanded its sponsorship of the Australian National Maritime Museum.
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After brokering several commercial deals during the global pandemic, MJP Projects director, Matt Porm, says the hunger for brands to stay involved with sport sponsorship remains.
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Sponsorship deal platform, SportsCube, is seeing a recent increase in brands joining the the site to identify new commercial deals, according to its CEO, Jackson Dickfos.
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