ISC Sports becomes Australian Sports Foundation preferred supplier
Apparel company ISC Sport has become the preferred apparel partner of peak charitable body, the Australian Sports Foundation (ASF).
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Queensland Reds naming rights become available as St George reconfigures deal
The front of jersey position on the Queensland Reds Rugby Union playing jersey has become available after long-term sponsor St George Bank reconfigured its deal from 2021.
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Hertz takes Panthers sponsorship into a second decade
Car rental company Hertz has extended its two-decade-long partnership with the Penrith Panthers and will remain on the team’s jersey sleeve throughout the 2021 NRL season.
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Mickey Thompson Tires signs wide-ranging deal with PBR Australia
Mickey Thompson Tires has signed a wide-ranging deal with Professional Bull Riders (PBR) Australia lasting at least until 2021.
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Rexona to use newly-signed NRL sponsorship to create talent-led content
Unilever’s Rexona brand is set to use its newly-signed NRL sponsorship to promote the company’s key anti-perspirant messaging, according to the company’s head of deodorant ANZ, Scott Mingl.
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Offering partners the right opportunity leads to sponsorship longevity
A number of key sponsorship renewals for the Western Sydney Wanderers is the result of presenting the right opportunities to partners from the outset, says the club’s commercial manager, Scott Hudson.
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Callaway targets Australian golfers through extended PGA deal
Sporting goods supplier Callaway will continue to use its partnership with the PGA of Australia to engage with golfers, says managing director of Callaway Golf South Pacific, Matt Meredith.
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Wanderers lock-in key partners and extend NSW government sponsorship
A partnership extension with Transport for NSW has topped off a successful three-week sponsorship run for Western Sydney Wanderers FC.
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Lightning foundation principal partner Downer extends deal
A two-year extension will take Downer’s major partnership with the Sunshine Coast Lightning into its sixth consecutive year.
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Rashays returns to NRL through Cronulla Sharks sponsorship
After walking away from a multi-million-dollar sponsorship with the Bulldogs earlier this year, national restaurant chain Rashays will return to the NRL through a new commercial agreement with the Sharks.
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