Hawks secure principal partner following ownership restructure
The Illawarra Hawks have managed to secure a new principal partner and have also locked-in a contra deal for team transport prior to the start of the current NBL season.
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WA Government secures Margaret River Pro event for a further three-years
The West Australian Government through Tourism Western Australia has signed a three-year extension with the World Surf League (WSL) to secure the future of the Margaret River Pro event.
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Bunnings and Westfield agree new football sponsorships
Bunnings has marked its first entrance into football after agreeing to a new deal that covers both the A-League and W-League premierships, while Westfield has extended its backing of the Wanderers.
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TCL targets female basketball star for Australian marketing campaign
Multinational electronics company TCL has signed a multi-year ambassador agreement with Australian basketball player Shyla Heal as it looks to continue brand growth in the local telco sector.
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Reds add to commercial portfolio with two new deals
The Queensland Rugby Union (QRU) has confirmed its split from UK-based sports equipment manufacturing brand Gilbert and signed a new multi-year deal with Rhino Rugby. Additionally, the governing body has won a major new signing with Alliance Airlines.
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Glory continues to extend sponsorships
Property development company Nicheliving has extended its partnership with A-League Perth Glory and will continue to strongly focus on match-day activations, says its managing director Ronnie Michel-Elhaj.
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Sydney FC build on commercial success with another signing
Sydney FC has landed a lucrative major partnership with Glad Group that will see the property services company feature on all of the Sky Blues’ staff and player apparel.
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Nike expands Collingwood deal as club reports a 50% decline in commercial revenue for 2020
ISC Sports’ departure has made way for global sportswear giant Nike to expand its deal with Collingwood FC to include the design and manufacture of on and off-field apparel for all club teams and programs.
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Stella Artois steps aside as Peroni takes on beer pourage rights at Australian Open
International beer brand Peroni will take over Carlton & United Brewery’s (CUB’s) Stella Artois as the official beer partner of the Australian Tennis Open 2021.
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Two South Australian companies back Adelaide United with new deals
Adelaide United has strengthened its commercial position for the current A-League season by signing deals with two South Australian-based companies.
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