The Cronulla Sharks have lured Sydney Food Distributors (SFD) back to the club as an official sponsor for 2021, after the company was forced to exit its deal this year due to COVID-19.
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Apia, the Australian insurance company specialising in seniors, has signed a wide-ranging deal with Golf Australia (GA) that covers events and digital integration.
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The Parramatta Eels have become the latest outfit to land a multi-year hydration partnership with international sports drink brand Gatorade.
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Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2020.
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Western Sydney kitchen manufacturer, Timpelle Kitchens, has signed with Macarthur FC as a sleve sponsor for the club’s inaugural A-League season.
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When considering new partnerships, rights holders should look beyond straight cash and consider the value certain sponsors can bring in other areas, says the head of global sponsorships at The Coca-Cola Company, Ricardo Fort.
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UK-based STATSports Group has signed a multi-year contra and cash deal with A-League club Perth Glory.
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Global insurance broker Gallagher will become the new naming rights partner of the Australian Kangaroos NRL team after agreeing to a new multi-year deal starting in 2021.
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After locking in long-term apparel deals with two of Australia’s most successful NRL clubs, British sportswear brand Castore has set its sights on a different league, according to the company’s head of team partnerships, Pascal Lafitte.
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After renewing a number of existing partners and signing some new ones, the Sunshine Coast Lightning has filled most of its key sponsorship assets says general manager of commercial, Matt Williams.
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