BKT upgrades Cricket Australia deal
Off-road tyre manufacturer BKT has renewed and upgraded its sponsorship with Cricket Australia.
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New A-League club Macarthur FC close to filling sponsorship roster
Despite interruption from the global pandemic, the A-League’s newest club Macarthur FC is close to filling its sponsorship roster two months out from season kick-off, according to the clubs’ media and brand manager, Josh Webster.
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Bulldogs remain as Hitachi’s only Australian sports sponsorship
Hitachi Cooling & Heating has agreed a one-season renewal with the Canterbury-Bankstown Bulldogs.
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Crocmedia sheds name and re-brands to Sports Entertainment Network
Broadcaster Crocmedia will re-brand as Sports Entertainment Network (SEN) to reflect its current business and vision for the future, says CEO Craig Hutchinson.
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Adelaide United secures fourth partner for September alone
Adelaide United has secured its fourth partnership in as many weeks, signing Australian Outdoor Living (AOL) as a platinum partner of the club.
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Macarthur FC adds to sponsorship portfolio with new education partner
Nascent A-League club Macarthur FC has signed the Australian College of Physical Education (ACPE) as the club’s official education partner.
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Canberra Milk returns as Raiders front of jersey partner following Huawei departure
Capitol Chilled Foods Australia has agreed to a new deal with the Canberra Raiders that will see its Canberra Milk brand return to the front of the NRL clubs’ jersey for the 2021 season.
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One sponsor position left after Heat Lock in Betta Home Living to multi-year extension
A new three-year sponsorship extension with its major partner Betta Home Living has all but filled the Brisbane Heat sponsorship roster, according to the club’s commercial and marketing manager, Pete Lock.
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Fuel Your Life adds Melbourne Victory to growing sponsorship portfolio
Fuel Your Life (FYL) has continued its sponsorship momentum by a new signing with Melbourne Victory’s W-League team for the 2020/21 season.
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Cricket Australia brings on new partners with tailored value propositions
As cricket defy's current commercial trends by signing several new partners, the raft of new brands that have joined Cricket Australia’s sponsorship portfolio have all come off the back of tailored value propositions, says CA head of commercial development, Nick Thodey.
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