Weber is set to use its new sponsorship deal with the NRL’s 2020 State of Origin series to drive brand awareness for the BBQ maker in the lead up to summer, says its national marketing manager Australia and New Zealand, Daniel Pike.
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JD Sports has renewed its co-major partnership with the Wanders and the fashion retailer’s chairman, Hilton Seskin says the A-League club continues to play an integral role in its Western Sydney expansion.
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Everlast Beverages has made its first foray into sports sponsorships by signing a three-year deal with A-League club, Adelaide United.
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Sustainable infrastructure company Acciona will continue to leverage its partnership with Surfing Australia through a range of digital and event day activations after signing a three-year extension.
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Football brand Sherrin has partnered with sports marketing agency TLA to expand on its traditional product offerings.
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The Supercars Championship will return to Seven for the first time since 2014, after the network secured a new $200 million, five-year broadcast agreement that includes Fox Sports and Foxtel.
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With the support of sponsorship and experiential agency, Bastion EBA, Foodbank Victoria has undertaken a commercial review of its corporate partnership program and signed a number of new partners.
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A successful long-term partnership has led to the renewal of Suzuki’s sponsorship with the Melbourne Renegades, says the BBL club’s general manager, David Lever.
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Despite the uncertainty surrounding its new broadcast deal, Rugby Australia is “extremely confident” it will find a new naming rights partner for next year after Qantas announced today that it will part ways with the code in December.
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Telstra has expanded its naming rights partnership with the NRL to include the women’s premiership for the next three-years.
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