Just days out from the start of the BBL season, the Melbourne Renegades have landed two new partners and filled their entire sponsorship roster, says Renegades general manager, David Lever.
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Cost savings in administration, football operations and sales and sponsorship have helped the North Melbourne Kangaroos post a $200,000 surplus, despite the disruption of the pandemic.
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Pepper Money has re-committed as the co-major partner of St Kilda for another season, however the financial lender will shift the focus of its partnership and change position on the jersey.
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Chemist Warehouse has renewed its deal with the NBL and the partnership remains a key component of the retailer’s overall marketing strategy, says chief operating officer, Mario Tascone.
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Asics will continue to supply Hockey Australia’s national teams with footwear after the international sportswear company agreed to a long-term extension with the governing body.
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Adelaide United’s A-League and W-League teams will sport anti-slip socks for the upcoming football season after the club agreed a deal with TapeDesign Socks.
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GWS Giants will switch from Xblades to Puma kits next season after the international sportswear giant signed a new long-term deal with the AFL club.
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Wests Tigers have signed a new partnership with Aboriginal community-controlled health service Awabakal to further strengthen indigenous pathways for players at the NRL club.
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Despite the pandemic, the Parramatta Eels are likely to pass last year’s sponsorship revenue, after landing some new deals and renewing existing partners, says the club’s chief commercial officer, Andrew Mikhail.
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Ampol has signed a major long-term partnership with Surf Life Saving Australia as part of its continuing drive to promote its brand transition away from Caltex.
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