Fuel Your Life doubles down with Storm sponsorship
Fuel Your Life (FYL) has continued its sponsorship spend, confirming a new three-year deal with the NRL’s Melbourne Storm.
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TCL maintains Australian presence with Victory sponsorship renewal
Multinational electronics company, TCL, has extended its major partnership with Melbourne Victory for the 2020/21 season.
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NRL’s commercial department to be hit by cost cuts
The NRL’s commercial and sponsorship teams will be restructured as part of the organisation’s $50 million cost-cutting drive.
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Europcar signs sixth consecutive extension with NBL
Europcar has signed its sixth consecutive partnership extension with the NBLto remain as basketball’s official car rental partner for the 2020-21 season.
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Live Nation unites Asia Pacific operation with management restructure
Venue and events company, Live Nation, has promoted current Australia and NZ CEO, Roger Field, to the role of president of Live Nation Asia Pacific.
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Optus links with Ricciardo to promote new brand positioning
Optus has inked a two-year partnership with Daniel Ricciardo that will see the telco’s ‘Yes’ logo feature on Australian Formula 1 driver’s helmet livery for the remainder of 2020 as well as the 2021-22 seasons.
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Plus500 extends with Brumbies
The ACT Brumbies’ naming rights partner, Plus500, has extended its deal until the end of 2021.
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Shift in focus helps Panthers grow partner network
A change in focus when talking with prospective brands about joining its corporate partner network has helped the Penrith Panthers achieve strong growth in the venture, says the club’s partnership executive, Joseph Dunn.
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QBE extends netball sponsorship to 13-years
QBE has signed a sponsorship extension with the NSW Swifts and Netball NSW for 2021.
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Plungie to consider more sponsorships after Lightning and SUNS deals
Concrete plunge pool manufacturer, Plungie, has signed several sports sponsorship deals in recent months and the company’s co-founder and general manager, Ben Petersen, said he is open to adding more partners to his portfolio.
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