Adelaide United lands most valuable partnership in the club’s history
Following the restructure of its commercial department, Adelaide United has just landed the most valuable partnership in its history.
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Fuel Your Life signs Lightning deal and hunts for more sports sponsorships
Fuel Your Life (FYL) has signed a new sponsorship deal with the Sunshine Coast Lightning, joining a growing list of partners at the Super Netball Club.
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The 2021 Australian 4-Day Enduro lands numerous event partners
The 2021 Australian 4-Day Enduro has secured a naming rights backer as well as a number of supporting partners more than 10 months out from the event.
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Key Sport and Entertainment execs depart in M&C Saatchi restructure
M&C Saatchi has restructured its Sport and Entertainment division, with divisional head Jamie Gilbert Smith departing, along with director of experiential, Erika Morton.
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Brisbane Bullets close to filling principal partner position
After playing the 2019/20 NBL season without a principal partner, the Brisbane Bullets are close to landing a new deal as the team enters a different era under the guidance of a new ownership group led by former NBA star Kevin Martin.
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My Muscle Chef signs fifth sports sponsorship
Pre-made food delivery service, My Muscle Chef, has signed on as the nutrition partner of Volleyball Australia in a deal running through until at least Tokyo 2021.
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“We are not walking away from professional sport”: ISC
Apparel manufacturer ISC has rejected reports that it will cease to sponsor professional sport, but says in future it will focus on fewer, more integrated partnerships that allow it to leverage sales down to the grassroots level, says group CEO and managing director, Jason Schulman.
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Adelaide United announces commercial restructure and new sponsorships
The Adelaide Football Club has made some key changes to its commercial department and has also signed two new sponsorship deals.
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Council deal crucial in ensuring Brisbane hosts Super Netball Grand Final
In another major coup for the state, Brisbane will host the Suncorp Super Netball Grand Final thanks to the partnership between Netball Queensland and Brisbane City Council.
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Gemba announces restructure through new holding company
The Gemba Group’s new company restructure was implemented to provide clients with more service and product offerings than its current arrangement under Gemba and Turnstile, according to CEO, Rob Mills.
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