With the departure of Tiger Airways as a corporate partner, the Storm Group has leveraged its multi-team ownership to secure a new sponsorship deal with Rockcote that covers both the NRL Melbourne Storm and the Sunshine Coast Lightning netball team.
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With the cancellation of December’s Woodford Folk Festival due to COVID-19, long-time sponsor Coopers has expanded its support to include the newly-created Bushtime at Woodford.
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KFC has signed a new three-year extension with Cricket Australia that will see it retain the naming rights for the men’s Big Bash League (BBL) plus gain expanded coverage of the women’s game.
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The Adelaide Festival is on track to reach the $18m funding target needed to run the 2021 arts and culture show after filling 85 per cent of its sponsorship roster, says Adelaide Festival Corporation head of business development, Amanda Wheeler.
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Investment group Transfield has renewed its sponsorship of Sculpture by the Sea, Bondi for another three years, despite some ongoing uncertainty over whether the event can go ahead next month with Covid 19 restrictions.
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After outing Supercheap Auto to assume the naming rights to the Bathurst 1000 event from next year, Repco has now replaced Virgin Australia as the naming rights partner to the Supercars championship itself.
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Payments provider Laybuy has signed an exclusive multi-year partnership with Melbourne City FC as it looks to build its presence in Australia, according to the club’s head of partnership sales, David Currie.
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Macarthur FC has secured another corporate partner on a multi-year deal for its inaugural A-League season.
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The Adelaide 36ers major partner, b.solar, has reduced its level of sponsorship for the upcoming NBL season, leaving the club with a vacant front of jersey position.
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Phoenix Law and Associates has signed a multi-year deal with the Brisbane Bandits, joining a string of recent sponsor signings by the baseball club.
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