With crowd attendance for the Supercheap Auto Bathurst 1000 next month still unclear, Kelly Racing is running a campaign to give fans a chance to feature on Rick Kelly’s Castrol Racing livery.
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Off the back of several successful campaigns with Surfing NSW, Mad Mex Fresh Mexican Grill has signed on as an official sponsor of the governing body until at least the end of 2021.
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A new two-year partnership with Taronga Zoo will help keep Mastercard committed to delivering on its ‘Priceless Plant’ initiative, says its division president Australasia, Richard Wormald.
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Carlton & United Breweries (CUB) will retain the exclusive pouring rights at the Moonee Valley Racing Club (MVRC) after signing a further six-year extension.
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Covid-19 has brought much tighter scrutiny on “chairman’s choice” sponsorships, with companies reviewing all expenses and seeking to ensure marketing budget is allocated where it will get the best return, says Octagon agency director Australia, Andrew Clarke.
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After a successful debut in Townsville last weekend, the Aussie Tin Tops support category for the Supercars will return to the race track in South Australia in a fortnight, with motorsportsales.com.au extending its support as naming rights partner.
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A new style of virtual campaign proved a huge success for New Zealand Warriors new shorts partner, Best Foods, according to Unilever business head for Australia and New Zealand, Matthew Rigby.
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Netball has long been a sport overlooked, undervalued and lacking in exposure, yet the product is strong and outperforms other codes on certain key metrics, says director of True North Research, Georgie Maynard.
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California-based grooming and hygiene brand, Manscaped, has signed its first Australian sporting sponsorship through a new deal with the Sydney Roosters.
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South Sydney Rabbitohs and Classic Sportswear have launched a new member-focused campaign to promote a new three-year apparel partnership.
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