Labelled as Vodafone’s most significant sponsorship investment, the telco has signed a new deal with Cricket Australia to become the men’s test team naming rights partner, rebel Women’s Big Bash League partner and a partner of the Australian Women’s Team.
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Following its recent naming rights deal for the Bathurst 1000, Repco has added the naming rights to the Supercars’ opening event at The Bend in South Australia.
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Bedding manufacturer A.H. Beard has extended its partnership with the Australian Institute of Sport (AIS) for a further 12 months.
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The NRL’s Cronulla Sharks are now officially in market for a new major jersey sponsor now that Ace Gutters Durakote Roofing has confirmed it won’t extend beyond its current two-year deal.
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The Victorian Government has partnered with the Melbourne Rebels to help promote its new ‘Victoria Together’ campaign.
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South Australian convenience store company OTR has secured the naming rights to next month’s Supercars SuperSprint event.
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Huawei Australia says it has been forced to terminate its major sponsorship of the Canberra Raiders half way through its new two-year extension after reporting a fall in revenue due to COVID-19.
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Commercial sponsorships in a post-covid world will see brands spread funding evenly across several sectors rather than making a major investment in a single sport or event, says Sales and Media chairman, Paul Gardner.
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To coincide with the announcement of its 2025 sustainable progress strategy, Citi Australia has signed a significant two-year partnership with Taronga Conservation Society Australia (Taronga).
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Domestic appliance supplier Dimplex has renewed its partnership of the Melbourne Stars for a further two Big Bash seasons.
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