Pet care company Petzyo will use its new partnership with the South East Melbourne Phoenix to build awareness for the brand and as a base to launch a range of online activations, according to Petzyo manager, David Latimer.
After signing on as the first-ever auto sponsor of the Western Bulldogs in 2018, Mercedes-Benz will part way with the AFL club when its deal ends this year.
RedZed Lending Solutions has signed a further one-year extension as major partner of the Melbourne Storm, despite having another season left on its current deal.
Softball Australia is looking to increase its social following and build another suite of assets for its commercial partners after signing a new technology partnership with Komo Digital.