Western Bulldogs land three-year deal with McDonald’s
The Western Bulldogs 2020 digital campaign was crucial in helping the AFL club sign a new three-year deal with McDonald’s, says Bulldogs chief commercial officer, Nick Truelson.
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Brisbane Festival maintains sponsorship value for 2020 event
The Brisbane Festival has surpassed $1.3 million in cash sponsorship for this year’s event and maintained the value of its partnerships despite the predominantly local offering and border closures says business development director, Danica Bennett.
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Netball’s Vixens promote social change instead of pursuing new front-of-dress partner
The Melbourne Vixens have filled the void left by RACV on the front of its playing dress to promote social change for women’s sport.
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Toyota and Cowboys begin renewal talks
The North Queensland Cowboys and its major partner Toyota are currently in sponsorship renewal talks, according to a Toyota spokesperson.
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Melbourne Storm in the market to replace Tiger Air
The Melbourne Storm is in the market looking for a new sponsor now that the demise of Virgin Australia’s budget airline, Tirger Air is confirmed.
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NSW Government extends FFA Partnership
The NSW Government’s tourism and major events agency Destination NSW will continue to promote its new campaign during the Hyundai A-League finals after signing an extension with Football Federation Australia overnight.
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St Kilda optimistic about sponsorship renewals
With a loyal portfolio of sponsors and a team currently in a position to play in this years AFL finals series, St Kilda general manager of commercial, Chris Larkins, said the club is optimistic about sponsorship renewals.
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West Australian Ballet looks to new sectors after sponsorship restructure
The West Australian Ballet is keen to secure partnerships from a range of new sectors after announcing a change in its sponsorship structure.
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Wanderers lose Pepper but St Kilda hangs on
The Western Sydney Wanderers will be on the hunt for a new sleeve partner for next season after major non-bank lender, Pepper Group, opted not to renew its deal with the A-league club. However, Pepper’s other key sponsorship as co-principal of St Kilda in the AFL looks set to be retained.
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Supercheap Auto fails to match “big money offers” to retain Bathurst naming rights
Repco has secured the naming rights of the Bathurst 1000 from 2021 onwards after current partner Supercheap Auto opted not to match a big-money offer from the American owned company.
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