Fuel Your Life continues sponsorship run with Roar deal
Fuel Your Life (FYL) has maintained its momentum of sponsorship signings inking a new deal with the Brisbane Roar.
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iAthletic renews Basketball Australia deal for WNBL
Basketball Australia has renewed its deal with Australian-owned sports clothing provider, iAthletic, with the brand to continue as the official apparel partner for the Women’s National Basketball League.
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Crows align with O’Neills as ISC exodus continues
The Adelaide Crows have become the latest club to replace ISC Sports with a new apparel partner.
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New free-to-air deal to create more commercial opportunities for SLSA
A new free-to-air broadcast deal for the Nutri-Grain IronMan and IronWoman Series will greatly increase the sport’s exposure and create a range of new commercial opportunities, says Surf Life Saving Australia sponsorship manager, Cherie Kellett.
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Coles expands Rowing Australia deal to cover grassroots
Coles has expanded its partnership with Rowing Australia and will now support grassroots rowing and community participation.
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Supercheap to expand Supercars team sponsorships
Motorsport insiders are expecting automotive retailer Supercheap Auto to ramp up its Supercars teams’ sponsorships so it can retain the significant exposure it’s enjoyed in recent years through its partnership with the race series.
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Steeden signs first NRL club apparel deal
Sports equipment company Steeden has signed its first NRL club apparel deal and will partner the Wests Tigers for the next three seasons.
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Big Bash League ’continues to attract huge interest’
In a year filled with uncertainty, the Big Bash League continues to attract sponsorship interest and Cricket Australia’s national commercial development manager BBL / WBBL, Phil Rigby, says it is because the league has a clearly defined fan base.
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Big Bash League audience leads to Zooper Dooper renewal
The Big Bash League’s (BBL) family audience has led to Zooper Dooper re-signing with the Melbourne Stars for another series, says managing director, Lion Dairy & Drinks, Kathy Karabatsas.
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Gatorade signs wide-ranging deal with NSWRL
Sports drink company Gatorade has signed a new sponsorship deal with New South Wales Rugby League (NSWRL) that will see the brand integrated from the elite team down through grassroots clubs.
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