Telstra has stepped back from its decision to enforce an exclusivity clause in its NRL contract that would have blocked Vodafone from continuing its Warriors sponsorship beyond the end of the season.
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The Sydney Roosters are offering a local business that’s been affected by Covid-19 the opportunity to secure a spot on the back of Sonny Bill Williams’ jersey when he runs out for his NRL return.
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Softball Australia is set to overhaul its operational strategies after signing a new deal with sports, leisure and events company, the Belgravia Group.
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The New Zealand Warriors are “exploring” a number of clauses in its Vodafone contract in an effort to keep its major sponsor at the club following the move by the NRL’s major partner Telstra, to enforce its league-wide exclusivity option.
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A new management committee has been created for the Stawell Gift as it seeks to become a more commercially sustainable event, according to committee member, Dustin Lockett.
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A new deal with Essendon Football Club will see McDonald’s have a strong match-day and digital presence at the club for the next three-years.
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Australian motor insurance company Shannons has signed on as a major sponsor for the new Bathurst International event.
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Big health and life insurance group, AIA Australia, has signed a new multi-year partnership with North Melbourne Football Club.
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National temporary fencing and event hire company TFH has renewed its deal with the Gold Coast Titans for a further year.
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Global sports marketing agency Sportfive will maintain its role in managing Commonwealth Games Australia’s commercial portfolio after signing a new multi-year deal.
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