Online apparel customisation platform OTG has signed a wide-ranging deal with Netball Australia that the sport’s chief commercial officer, Dave Lee, says will significantly expand the organisation’s commercial capabilities.
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International trading platform, eToro, has agreed to a deal with Rugby Australia as it looks to continue its brand growth in the Australian market, says eToro’s Australian managing director, Robert Francis.
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Athletics Australia has landed its largest ever apparel partnership after signing a new deal with international giant Puma.
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Cricket Australia has released its 2019/20 annual report which shows a $45.9 million deficit and points to "some more severe implications to come."
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Health insurer AIA Australia has signed multi-year agreements with both the AFL’s Essendon and the Hawthorn Football Clubs on the same day.
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As the NBL’s Illawarra Hawks look to re-emerge as a profitable franchise under a new ownership structure, the club has engaged sporting and experience start-up, FAN+, to assist with commercial, travel and experience opportunities for the upcoming 2020/21 season.
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Classic Sportswear has signed a new apparel partnership with St George in the NRL for the next three seasons.
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Electrolux’s new platinum partnership with the Carlton In Business (CIB) network, is a good example of how sports business network partnerships can deliver both an attractive return for a sponsor and a range of benefits for members and network partners, says Carlton CEO, Cain Liddle.
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Global sportswear brand Macron has taken its first step into the AFL market by signing a long-term apparel deal with the Port Adelaide Football Club.
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Australian fuel brand Ampol will use its new naming rights deal with the NRL’s State of Origin series to promote its transition from its previous branding as Caltex, says Ampol managing director and CEO, Matt Halliday.
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