Bathurst International lands Shannons as major sponsor for new class
Australian motor insurance company Shannons has signed on as a major sponsor for the new Bathurst International event.
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North Melbourne signs new insurance partnership
Big health and life insurance group, AIA Australia, has signed a new multi-year partnership with North Melbourne Football Club.
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TFH agrees to third sponsorship in two months
National temporary fencing and event hire company TFH has renewed its deal with the Gold Coast Titans for a further year.
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Sportfive continues Commonwealth Games Australia portfolio management
Global sports marketing agency Sportfive will maintain its role in managing Commonwealth Games Australia’s commercial portfolio after signing a new multi-year deal.
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Mazda Australia continues decades-long sponsorship of arts sector
Mazda has partnered with the National Gallery of Australia to help bring some of the world’s most renowned paintings to this country for the first time.
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Touch Football Australia signs third partnership in recent weeks
Buderim Ginger has extended its deal with Touch Football Australia for a further 12 months after yielding strong results in the first year of its partnership, says Buderim Group CEO, Andrew Bond.
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Lightning create bespoke partnership opportunities
To adapt to the evolving sponsorship environment as a result of Covid-19, the Sunshine Coast Lightning has created a range of new bespoke partnership opportunities, some of which have already attracted new sponsors, says the club’s general manager of commercial, Matt Williams.
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New cricket census reassuring for sponsors
Cricket Australia has reviewed and improved its data collection in its latest participation census, and the results, which show strong growth in female and grassroots participation, should be reassuring to sponsors, says sports marketing executive, Neil Maxwell.
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Strong interest in North Queensland Cowboys opportunity
The North Queensland Cowboys NRL club expects to have no problems filling its only remaining kit branding position after fielding strong sponsor interest, says the club’s general manager of commercial, Ross Aldridge.
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Top arts partnerships executives move to new roles
Senior performing arts sponsorship professional, Marina Woodhouse has moved to the West Australian Ballet and experienced sponsorship and development executive, Gillian Mercer has taken a new role with the recently announced festival, Illuminate Adelaide.
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