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TEG and flybuys launch new sponsorship analytics offering

The research arm of ticketing and entertainment company, TEG, has teamed up with loyalty program, flybuys, to launch FT Insights & Segments, an analytics tool which will, it is claimed, help fast-moving consumer goods (FMCG) brands get better value from their sport and entertainment sponsorships.

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Village Cinemas partners TAC

Cinema chain Village Cinemas is partnering the Victorian Government’s Transport Accident Commission (TAC) in a road safety campaign called Split Second.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?