Global measurements provider Nielsen has combined its existing datasets to launch a new end-to-end sponsorship platform that it says will allow users to assess the performance and true market value of their commercial assets.
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Bowls Australia has signed Legacy Lightning as a new commercial partner.
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The NRL’s Parramatta Eels have appointed Sports and entertainment agency Gemba to help the club expand its commercial opportunities from leveraging fan and member data.
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After signing an apparel deal with nascent A-league entrant Macarthur FC, European sportswear company, Macron, plans to push into the Australian market and will do more sponsorships, says Andrea Palilla, Macron’s international regions manager.
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QMS Sport has reviewed its branding following its acquisition of TLA last year, and will in future operate as “Media Tech” under the TLA brand.
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Softball Australia’s new sponsorship model has landed its first partner agreement.
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Online higher education provider Open University Australia (OUA) has renewed its sponsorship agreement with the Victorian Institute of Sport (VIS) for a further twelve months.
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Supercars have signed national recruitment company, CoreStaff, as the second naming rights partner for its Darwin double-header this month.
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With media reports circling about McDonald’s poaching the naming rights for the BBL, a Cricket Australia spokesperson has told Sponsorship News that an in-principal agreement has been reached with KFC.
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The Australian Football League (AFL) is happy with new research provider YouGov despite a number of clubs backing Nielsen Sports.
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