The Federal Court of Australia has found former vice-president of Tennis Australia (TA), Harold Mitchell, breached his director’s duties during his involvement in awarding Seven Network the domestic broadcast rights to the Australian Open in 2013 without a competitive tender process.
Sports nutrition brand, Musashi, has extended its deal with NBL club the South East Melbourne Phoenix and will use the partnership to broaden its exposure in the sports market, says Musashi brand and partnership manager, Ross Webb.
Global sports marketing agency SportFive has signed an exclusive partnership agreement with the Australian Turf Club to manage and market its commercial portfolio.
Topical massage gel fisiocrem has renewed and expanded its partnership with Queensland Touch Football until 2022 and will introduce new activations at key events throughout the year, says company director, Peter Smith.
Macarthur FC continues to build sponsorship backing heading into its inaugural A-League season, now signing a new long-term apparel partnership with global sportswear brand Macron.
Sponsorship metrics will become increasingly important as the world’s economy slumps as a result of the pandemic, says Havas Sports and Entertainment Australia account director, Patrick Millington Buck
Nike has announced a global management reshuffle to support its new growth strategy, including a new head in Asia Pacific, while locally, the sports giant has expanded its partnership with Collingwood to include the club's netball programs.