The new Tasmanian NBL franchise will provide a platform for Tasmanian companies to strengthen their market position in the state, and will also provide an opportunity to talk to a broader national and international market, says the league's chief commercial officer, Brad Joyner.
Read more
Global sports, sponsorship and entertainment research company YouGov has revealed key data designed to help rights holders understand fan expectations as sport begins to return across the country.
Read more
AGL has extended its deal with Melbourne Victory for a further two years, with AGL’s general manager of customer channels, Jane Morwick, describing the partnership as ‘highly successful’.
Read more
With many community sports clubs facing future funding uncertainty, St.George Bank has doubled investment in footy grants resulting in a massive uplift in applications, says Westpac’s head of sponsorship and events, Pat Cunningham.
Read more
McDonald’s has extended and expanded its partnership with North Melbourne for a further three-years and will continue to focus on driving engagement with Tasmanian AFL fans through the sponsorship, says Kangaroos chief commercial officer, Sam Bingley.
Read more
Former head of digital at Tennis Australia, Finn Bradshaw has moved to a new role with the International Cricket Council.
Read more
Manly Sea Eagles’ network of building industry sponsors was a key factor in attracting its new senior partner, Industree Group, says Manly’s commercial manager, Ben Brodie.
Read more
With a number of state and national tourism bodies agreeing to sport sponsorship deals in recent weeks, former managing director of Tourism Australia, John O’Sullivan, says he is expecting to see the level of marketing activity continue to increase.
Read more
Australian hotel brand Travelodge has extended its naming rights partnership with Softball Australia until the end of 2021.
Read more
Queensland Cricket’s new partnership with the Queensland Cricketers Club (QCC) will open up some new revenue streams for the organisation, says commercial and marketing manager Pete Lock.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.