Commonwealth Superannuation Corporation extends and expands museum deal
The Commonwealth Superannuation Corporation (CSC) has extended and expanded its sponsorship of the Australian National Maritime Museum.
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Negotiation powers shifting amidst the pandemic
After brokering several commercial deals during the global pandemic, MJP Projects director, Matt Porm, says the hunger for brands to stay involved with sport sponsorship remains.
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Brand behaviour changes as pivot made to sponsorship platform for sourcing new deals
Sponsorship deal platform, SportsCube, is seeing a recent increase in brands joining the the site to identify new commercial deals, according to its CEO, Jackson Dickfos.
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ISC Sports becomes Australian Sports Foundation preferred supplier
Apparel company ISC Sport has become the preferred apparel partner of peak charitable body, the Australian Sports Foundation (ASF).
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Queensland Reds naming rights become available as St George reconfigures deal
The front of jersey position on the Queensland Reds Rugby Union playing jersey has become available after long-term sponsor St George Bank reconfigured its deal from 2021.
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Hertz takes Panthers sponsorship into a second decade
Car rental company Hertz has extended its two-decade-long partnership with the Penrith Panthers and will remain on the team’s jersey sleeve throughout the 2021 NRL season.
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Mickey Thompson Tires signs wide-ranging deal with PBR Australia
Mickey Thompson Tires has signed a wide-ranging deal with Professional Bull Riders (PBR) Australia lasting at least until 2021.
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Rexona to use newly-signed NRL sponsorship to create talent-led content
Unilever’s Rexona brand is set to use its newly-signed NRL sponsorship to promote the company’s key anti-perspirant messaging, according to the company’s head of deodorant ANZ, Scott Mingl.
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Offering partners the right opportunity leads to sponsorship longevity
A number of key sponsorship renewals for the Western Sydney Wanderers is the result of presenting the right opportunities to partners from the outset, says the club’s commercial manager, Scott Hudson.
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Callaway targets Australian golfers through extended PGA deal
Sporting goods supplier Callaway will continue to use its partnership with the PGA of Australia to engage with golfers, says managing director of Callaway Golf South Pacific, Matt Meredith.
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