Wanderers lock-in key partners and extend NSW government sponsorship
A partnership extension with Transport for NSW has topped off a successful three-week sponsorship run for Western Sydney Wanderers FC.
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Lightning foundation principal partner Downer extends deal
A two-year extension will take Downer’s major partnership with the Sunshine Coast Lightning into its sixth consecutive year.
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Rashays returns to NRL through Cronulla Sharks sponsorship
After walking away from a multi-million-dollar sponsorship with the Bulldogs earlier this year, national restaurant chain Rashays will return to the NRL through a new commercial agreement with the Sharks.
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BKT upgrades Cricket Australia deal
Off-road tyre manufacturer BKT has renewed and upgraded its sponsorship with Cricket Australia.
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New A-League club Macarthur FC close to filling sponsorship roster
Despite interruption from the global pandemic, the A-League’s newest club Macarthur FC is close to filling its sponsorship roster two months out from season kick-off, according to the clubs’ media and brand manager, Josh Webster.
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Bulldogs remain as Hitachi’s only Australian sports sponsorship
Hitachi Cooling & Heating has agreed a one-season renewal with the Canterbury-Bankstown Bulldogs.
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Crocmedia sheds name and re-brands to Sports Entertainment Network
Broadcaster Crocmedia will re-brand as Sports Entertainment Network (SEN) to reflect its current business and vision for the future, says CEO Craig Hutchinson.
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Adelaide United secures fourth partner for September alone
Adelaide United has secured its fourth partnership in as many weeks, signing Australian Outdoor Living (AOL) as a platinum partner of the club.
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Macarthur FC adds to sponsorship portfolio with new education partner
Nascent A-League club Macarthur FC has signed the Australian College of Physical Education (ACPE) as the club’s official education partner.
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Canberra Milk returns as Raiders front of jersey partner following Huawei departure
Capitol Chilled Foods Australia has agreed to a new deal with the Canberra Raiders that will see its Canberra Milk brand return to the front of the NRL clubs’ jersey for the 2021 season.
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