A new partnership between Optus and esports organisation The Chiefs will play an integral part in the telco’s strategy to target Australian gamers, says Optus head of marketing, Mel Hopkins.
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Health insurer AIA Australia has signed new sponsorship deals with two Hyundai A-League teams for the remainder of the season.
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Wealth management company MLC has signed a new long-term partnership with Swimming Australia to play a key role in supporting junior programs.
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The Australian Academy of Cinema and Television Arts (AACTA) has announced a partnership extension with car manufacturer MINI Australia.
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Strength and gym equipment provider PTP has expanded its existing deal with Baseball Australia’s elite team to encompass the grassroots levels and the governing body’s digital platform.
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Google will continue its partnership with the AFL for a further three seasons, as the company looks to build on its fan engagement initiatives, according to the internet giant’s director of marketing in Australia, Aisling Finch.
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South Australian Tourism Commission (SATC) has renewed its contract with sports marketing agency TLA Worldwide for a further two-years.
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New Zealand Rugby has published its 2019 annual report, which has revealed strong cash reserves despite an operating loss of NZ$7.4 million.
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Investment incubator fund BRC Capital has signed a long-term partnership with the Melbourne Rebels, to give the Victorian-based fund local and global exposure, says its director, Peter Harris.
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Australian foreign exchange and payments provider OFX has signed a new sponsorship deal that covers both the PGA of Australia and ISPS HANDA PGA Tour of Australasia.
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