A new three-year sponsorship extension with its major partner Betta Home Living has all but filled the Brisbane Heat sponsorship roster, according to the club’s commercial and marketing manager, Pete Lock.
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Fuel Your Life (FYL) has continued its sponsorship momentum by a new signing with Melbourne Victory’s W-League team for the 2020/21 season.
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As cricket defy's current commercial trends by signing several new partners, the raft of new brands that have joined Cricket Australia’s sponsorship portfolio have all come off the back of tailored value propositions, says CA head of commercial development, Nick Thodey.
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Weber is set to use its new sponsorship deal with the NRL’s 2020 State of Origin series to drive brand awareness for the BBQ maker in the lead up to summer, says its national marketing manager Australia and New Zealand, Daniel Pike.
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JD Sports has renewed its co-major partnership with the Wanders and the fashion retailer’s chairman, Hilton Seskin says the A-League club continues to play an integral role in its Western Sydney expansion.
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Everlast Beverages has made its first foray into sports sponsorships by signing a three-year deal with A-League club, Adelaide United.
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Sustainable infrastructure company Acciona will continue to leverage its partnership with Surfing Australia through a range of digital and event day activations after signing a three-year extension.
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Football brand Sherrin has partnered with sports marketing agency TLA to expand on its traditional product offerings.
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The Supercars Championship will return to Seven for the first time since 2014, after the network secured a new $200 million, five-year broadcast agreement that includes Fox Sports and Foxtel.
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With the support of sponsorship and experiential agency, Bastion EBA, Foodbank Victoria has undertaken a commercial review of its corporate partnership program and signed a number of new partners.
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