To celebrate winning this years’ English Premier League title, Liverpool FC has created and produced limited edition ‘champions cans’ in partnership with long-standing sponsor Carlsberg.
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An extended and expanded partnership between NT Cricket and DXC Technology will provide significant support for the development of cricket throughout the Northern Territory, says managing director for DXC Technology Asia Pacific, Seelan Nayaga.
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A new two-year extension with Touch Football Australia will see Indomie Noodles continue using its sponsorship to build brand awareness with its target audience, says TFA’s general manager of commercial, Tim Wyld.
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The Australian Academy of Cinema and Television Arts (AACTA) has signed HASK as an official partner for the upcoming AACTA Awards presented by Foxtel.
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The introduction of virtual and banner signage to cover empty seats during game-day broadcasts is helping rights holders deliver added value to partners, according to new data by Nielsen Sports.
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National Insurer Youi has signed a new multi-year partnership with the Brisbane Lions.
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Multinational food and drink giant Nestlé will continue to deliver one of its most successful ventures to date, after extending its partnership with the Australian Institute of Sport for a further 12-months.
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Surfing Australia is confident there will be good interest in partnership opportunities for its newly-created surf series Rivals that CEO Chris Maters says will provide sponsors with national coverage to a highly-engaged audience.
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The Queensland government’s Cross River Rail project has sponsored the Gold Coast Suns as a way to keep fans informed on the underground transport development and also to provide a channel for them to provide feedback about the works.
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TFH Hire Services has agreed to extend its partnership with the Sea Eagles until at least 2021, despite the business being impacted by COVID-19.
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