KIA Motors adds WAFL women’s competition to sponsorship portfolio
Kia Motors has renewed its commitment with the West Australian Football Commission in a deal that will also include the women’s competition.
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Hockey Australia will focus on brand awareness for new sponsorship partner
Legacy Lighting has partnered with Hockey Australia to help it gain valuable brand awareness for a foray into stadium lightning, says the sporting body’s CEO, Matt Favier.
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Brisbane Heat’s successful digital strategy flows through to major partner
BBL franchise the Brisbane Heat’s successful social media strategy has played a major role in fueling the growth of its major partner, CUA’s own social engagement and audience platforms, says CUA head of marketing, Deborah Woodford.
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World Cup win will further boost sponsorship in women’s sport
The successful bid by Australia and Zealand to host the FIFA women’s world cup 2023 will maintain momentum in sponsorship of women’s sport, particularly at a time when other sponsorship sectors face cuts, says global event expert.
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Sponsorship confidence rebounds in Europe
New research by the European Sponsorship Association shows a rebound in confidence among major sponsors across the continent.
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North Melbourne partners to get significant exposure with international broadcast
North Melbourne’s clash against Hawthorn will be broadcast live around the world this weekend and it’s going to provide club partners with significant exposure, says Kangaroo’s chief commercial officer, Sam Bingley.
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Energy Safe Victoria renews deal with AFL
Energy Safe Victoria has renewed its commitment to AFL in the state for a further three years, including the naming rights sponsorship of the Victorian Blind Football League.
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Naming rights partner taps new audience through Supercars eseries
The recently completed Supercars eseries enabled its naming rights partner BP to retain engagement with its key audience and connect with new groups of consumers, says BP’s general manager of marketing and innovation, Adam Arnold.
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Baseball Australia continues sponsorship run into upcoming season
Baseball Australia has signed several new partnerships in recent months and is continuing to build its sponsor list heading into the upcoming season, says general manager of commercial and marketing, Shane Tonkin.
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Rugby Australia signs six-year travel partnership with STH Group
Sports travel company, STH Group, has signed a new six-year deal with Rugby Australia which it will use as a springboard into the Australian market.
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