A change in focus when talking with prospective brands about joining its corporate partner network has helped the Penrith Panthers achieve strong growth in the venture, says the club’s partnership executive, Joseph Dunn.
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QBE has signed a sponsorship extension with the NSW Swifts and Netball NSW for 2021.
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Concrete plunge pool manufacturer, Plungie, has signed several sports sponsorship deals in recent months and the company’s co-founder and general manager, Ben Petersen, said he is open to adding more partners to his portfolio.
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Following the restructure of its commercial department, Adelaide United has just landed the most valuable partnership in its history.
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Fuel Your Life (FYL) has signed a new sponsorship deal with the Sunshine Coast Lightning, joining a growing list of partners at the Super Netball Club.
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The 2021 Australian 4-Day Enduro has secured a naming rights backer as well as a number of supporting partners more than 10 months out from the event.
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M&C Saatchi has restructured its Sport and Entertainment division, with divisional head Jamie Gilbert Smith departing, along with director of experiential, Erika Morton.
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After playing the 2019/20 NBL season without a principal partner, the Brisbane Bullets are close to landing a new deal as the team enters a different era under the guidance of a new ownership group led by former NBA star Kevin Martin.
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Pre-made food delivery service, My Muscle Chef, has signed on as the nutrition partner of Volleyball Australia in a deal running through until at least Tokyo 2021.
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Apparel manufacturer ISC has rejected reports that it will cease to sponsor professional sport, but says in future it will focus on fewer, more integrated partnerships that allow it to leverage sales down to the grassroots level, says group CEO and managing director, Jason Schulman.
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