The NSW Government has moved to combine Venues NSW and the Sydney Cricket and Sports Ground Trust to form a single entity that it believes will have a better chance of attracting blockbuster international events.
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The Queensland Symphony Orchestra has signed its third partnership in as many months, with energy consulting company Yurika signing on as a supporting partner.
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The Cronulla Sharks have signed a two-year back of shorts partnership with Madimack.
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The Sydney Roosters have signed a new partnership with Red Rooster for the 2020 NRL premiership season.
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The second season of the Hockey One League will see a range of new sponsorship assets and new fan engagement strategies, says general manager of the League, Tony Dodemaide.
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With community sport returning across the country from the covid induced suspension, brands are increasing their sponsorship activity in grassroots sport, says Adam Hyman, CEO and co-founder of Sportility.
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Red Bull Australia is looking to fulfil its brand promise, ‘Give wings to people and ideas’, by opening up partnership opportunities with like-minded brands across events, content and athletes/artists, says Bastion EBA head of commercial, Brett Daniher.
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A new partnership between the Melbourne International Comedy Festival and M&M’s will help the confectionary company tap into a highly-engaged and diverse audience, while also maintaining its brand principals, says portfolio director at Mars Wrigley Australia, Drew Davis.
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BP has secured the naming rights to the first event of the revised Virgin Australia Supercars Championship.
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Sports store chain rebel has signed a new four-year, multi-faceted deal with the AFL and broadened its involvement to cover men’s, women’s and grassroots football.
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