Adelaide United announces commercial restructure and new sponsorships
The Adelaide Football Club has made some key changes to its commercial department and has also signed two new sponsorship deals.
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Council deal crucial in ensuring Brisbane hosts Super Netball Grand Final
In another major coup for the state, Brisbane will host the Suncorp Super Netball Grand Final thanks to the partnership between Netball Queensland and Brisbane City Council.
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Gemba announces restructure through new holding company
The Gemba Group’s new company restructure was implemented to provide clients with more service and product offerings than its current arrangement under Gemba and Turnstile, according to CEO, Rob Mills.
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Storm leverages multi-team ownership through new sponsorship deal
With the departure of Tiger Airways as a corporate partner, the Storm Group has leveraged its multi-team ownership to secure a new sponsorship deal with Rockcote that covers both the NRL Melbourne Storm and the Sunshine Coast Lightning netball team.
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Coopers revises beer partnership for changed Woodford festival
With the cancellation of December’s Woodford Folk Festival due to COVID-19, long-time sponsor Coopers has expanded its support to include the newly-created Bushtime at Woodford.
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KFC's $100m investment in cricket
KFC has signed a new three-year extension with Cricket Australia that will see it retain the naming rights for the men’s Big Bash League (BBL) plus gain expanded coverage of the women’s game.
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Adelaide Festival close to filling sponsorship target
The Adelaide Festival is on track to reach the $18m funding target needed to run the 2021 arts and culture show after filling 85 per cent of its sponsorship roster, says Adelaide Festival Corporation head of business development, Amanda Wheeler.
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Transfield continues 17-year partnership with Sculpture by the Sea Bondi
Investment group Transfield has renewed its sponsorship of Sculpture by the Sea, Bondi for another three years, despite some ongoing uncertainty over whether the event can go ahead next month with Covid 19 restrictions.
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Repco reigns supreme with Supercars naming rights acquisition
After outing Supercheap Auto to assume the naming rights to the Bathurst 1000 event from next year, Repco has now replaced Virgin Australia as the naming rights partner to the Supercars championship itself.
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Laybuy to use new Melbourne City FC partnership to grow presence in Australia
Payments provider Laybuy has signed an exclusive multi-year partnership with Melbourne City FC as it looks to build its presence in Australia, according to the club’s head of partnership sales, David Currie.
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