Mission Foods has agreed a three-year extension to its partnership with AFL club the Western Bulldogs in a deal that retains its place as the Bulldogs’ longest-running major sponsor.
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Australian construction company Rork Projects has upgraded its initial one-year deal and will become the biggest individual partner of the Brisbane Bullets since the club returned to the National Basketball League in 2016.
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New research shows women’s national teams are currently dominant in terms of fan passion ratings.
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The AFL has relaxed the restrictions on jersey sponsorships, giving clubs an additional back of jumper position to help cushion the financial impact imposed by COVID-19.
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McDonald’s has signed a new digital partnership with Richmond Football Club, taking the fast-food chain’s AFL club deals total to 13.
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The International Cricket Council (ICC) has given approval for national teams to temporarily display partner branding on the front of test match playing tops, and the decision is likely to become permanent, says Techfront Australia CEO, Neil Maxwell.
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Comwire IT has renewed its sponsorship of Richmond Football Club for a further three years.
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With the NRL closing in on a new naming rights partner for State of Origin beyond 2020, the series has just been ranked with the highest net promoter score compared to other sporting events in Australia, which reinforces how valuable the game is, says NRL’s general manager of commercial and digital strategy, Todd Hewitt.
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Already the official wagering partner of Tasracing, Ladbrokes has committed an additional $150,000 in funding to Tasmanian course racing as it returns this weekend following the COVID-19 shutdown.
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The new national Hockey One League generated solid sponsorship revenue and fan metrics in its first season.
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