Netball has long been a sport overlooked, undervalued and lacking in exposure, yet the product is strong and outperforms other codes on certain key metrics, says director of True North Research, Georgie Maynard.
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California-based grooming and hygiene brand, Manscaped, has signed its first Australian sporting sponsorship through a new deal with the Sydney Roosters.
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South Sydney Rabbitohs and Classic Sportswear have launched a new member-focused campaign to promote a new three-year apparel partnership.
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Labelled as Vodafone’s most significant sponsorship investment, the telco has signed a new deal with Cricket Australia to become the men’s test team naming rights partner, rebel Women’s Big Bash League partner and a partner of the Australian Women’s Team.
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Following its recent naming rights deal for the Bathurst 1000, Repco has added the naming rights to the Supercars’ opening event at The Bend in South Australia.
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Bedding manufacturer A.H. Beard has extended its partnership with the Australian Institute of Sport (AIS) for a further 12 months.
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The NRL’s Cronulla Sharks are now officially in market for a new major jersey sponsor now that Ace Gutters Durakote Roofing has confirmed it won’t extend beyond its current two-year deal.
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The Victorian Government has partnered with the Melbourne Rebels to help promote its new ‘Victoria Together’ campaign.
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South Australian convenience store company OTR has secured the naming rights to next month’s Supercars SuperSprint event.
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Huawei Australia says it has been forced to terminate its major sponsorship of the Canberra Raiders half way through its new two-year extension after reporting a fall in revenue due to COVID-19.
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