Image problems drive away keen NRL sponsor
The founder of national restaurant chain, Rashays Casual Dining, Rami Ykmour, has given up the idea of sponsoring the NRL or individual clubs until the game improves its image.
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South East Melbourne Phoenix signs major deal with international technology provider
NBL club the South East Melbourne Phoenix has signed a multi-year deal with global technology provider Solos, to deliver innovative new fan engagement initiatives for its members and fans.
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Queensland Symphony Orchestra signs two key partners for 2020
The University of Queensland has extended its sponsorship of the Queensland Symphony Orchestra for a fifth consecutive year.
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Wolf Blass and AFL produce ‘Beyond Footy’ campaign
Wine brand Wolf Blass has used its position as an official partner of the AFL to produce a series of short videos that go behind the scenes with some of the league’s star players.
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Giants hope to open hospitality assets to club sponsors for round two
As pandemic restrictions continue to ease across the country, GWS CEO, Dave Mathews, says the Giants are aiming to host its corporate sponsors during round two against North Melbourne on June 14.
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The Australian Ballet turns digital to deliver on Telstra sponsorship
The Australian Ballet and its principal partner Telstra have developed a new virtual mentoring program to support young aspiring ballet dancers across regional Australia while dance studios are closed.
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Medibank boosts community program sponsorships to promote healthy living
Medibank’s continued investment in community sponsorships is aimed at encouraging Australians to increase their activity and manage their health, says Fiona Le Brocq, Medibank senior executive, brand and marketing.
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Disruption in film and hospitality, a sign of what’s to come for the arts sector
Arts and cultural organisation’s need to follow the film and hospitality sectors or risk losing ownership of their audience, says Bruce McKaskil, co-founder and partnership specialist at Fit Sponsorship Group.
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Western Bulldogs launch online marketplace to support club sponsors
In an effort to encourage direct online sales for the club’s sponsors and coterie partners in the wake of the pandemic, the Western Bulldogs have launched a new centralised retail platform.
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Gold Coast Marathon innovates with virtual event
The Gold Coast Marathon has gone virtual in an innovative approach to dealing with Covid-19 restrictions.
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