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Declining youth audience no major concern for NRL: SEL director

New data from Roy Morgan shows that the NRL is continuing to lose tv viewers in the younger demographics but the code shouldn’t be overly concerned at the inevitable drop, says Sport and Entertainment managing director, Basil Scaffidi. 

Richmond signs new AFLW partnership with Fulton Hogan

A new partnership between Richmond and infrastructure construction company Fulton Hogan will give players the financial means and workplace flexibility to focus on playing football at both the AFLW and VFLW level, says Richmond general manager of commercial operations, Simon Derrick.

Gemba and Toyota collaborate in AFL restart promotion

A new campaign by Toyota, the AFL’s premier partner, celebrates the restart of the season and is designed to inspire  both AFL fans and the wider community, says Toyota senior manager, marketing integration, Tim Stuckey.

Hankook Tyre to drive brand preference in new NRL campaign

Hankook Tyre’s new “Kick for $1 million” campaign with the NRL is focussed on building brand preference, says Hankook Tyre Australia brand and marketing specialist, Suraj Matta.

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Rugby Australia submits financial reports and announces restructure

A company restructure, a $9.4 million loss and potential job shedding are among a number of announcements that accompany Rugby Australia’s newly-released 2019 financial report.

CUB notches up more than one million views for new isolation show

Carlton and United Breweries has attracted more than one million views for its newly-created isolation show.

Global sports marketing agency reborn as Sportfive and continues Australian operations

Global sports marketing agency Lagardere Sports and Entertainment will be re-branded to Sportfive and will continue to operate and fulfil its commitments in Australia. 

Shaw and Partners renew Sea Eagles sponsorship

Shaw and Partners has renewed its sponsorship of the Manly Sea Eagles for another year. 

Kia adjusts marketing strategy with Broncos in the first year of new deal

Still in the first year of its new major partnership with the Brisbane Broncos, Kia has activated several new initiatives that weren’t originally in its strategy for the deal, as the automotive manufacturer adapts to the new COVID-19 landscape, says general manager of marketing for Kia Motors Australia, Dean Norbiato.