National support lifts Eels’ ratings and sponsor base
The NRL’s season reboot between Parramatta and the Brisbane Broncos attracted more than 1.3 million viewers, making it the highest rating regular-season game since 2014.
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Sports sponsorships remain important for Chemist Warehouse
Although sports sponsorship is only part of Chemist Warehouse’s overall marketing strategy, chief operating officer, Mario Tascone, says it’s still very important for the retailer.
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Riot Games unlock in-game signage for sponsors during League of Legends broadcasts
Esports companies and teams are capitalising on the lack of live sport to broaden their appeal to sponsors, with Riot Games now integrating sponsor signage into the broadcast of its League of Legends competitions.
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Toyota extends investment in grassroots motorsports until 2022
Toyota has re-committed its investment in grassroots motor racing in Australia, confirming its popular 86 racing series will continue for at least the next two years.
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How the Chiefs Esports Club is broadening its esports sponsorship
Growing esports outfit, the Chiefs Esports Club, is broadening its partner base outside of traditional esports sponsors because of the unique activations it can offer through its influencers and the high levels of engagement it generates, according to Chiefs marketing and partnerships manager, Josh Harvey.
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Sarraf Strata’s NRL sponsorship strategy helps build business
Sarraf Strata’s sponsorship of seven out of the nine NRL teams in Sydney has helped the company build its marketing leads and rapidly grow the business, says managing director, Norman Sarraf.
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Sarraf Strata signs second sponsorship upgrade with Manly this season
Just a week after upgrading its existing deal with the club, Sarraf Strata has increased its investment again and extended its Manly Sea Eagles sponsorship.
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Malthouse Theatre confident in securing new naming rights partner
Melbourne’s Malthouse Theatre is expecting strong sponsor interest for its naming rights asset which recently became available for the first time in six years, according to development manager, Fiona Kelly.
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Versor looks to expand sponsorship portfolio after Supercars deal
Data analytics company Versor has signed a new multi-year partnership with Walkinshaw Andretti United (WAU) in the Supercars.
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Menulog signs new sponsorship deals
Food delivery service Menulog has signed a one-season deal with the South Sydney Rabbitohs.
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