West Australian Ballet looks to new sectors after sponsorship restructure
The West Australian Ballet is keen to secure partnerships from a range of new sectors after announcing a change in its sponsorship structure.
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Wanderers lose Pepper but St Kilda hangs on
The Western Sydney Wanderers will be on the hunt for a new sleeve partner for next season after major non-bank lender, Pepper Group, opted not to renew its deal with the A-league club. However, Pepper’s other key sponsorship as co-principal of St Kilda in the AFL looks set to be retained.
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Supercheap Auto fails to match “big money offers” to retain Bathurst naming rights
Repco has secured the naming rights of the Bathurst 1000 from 2021 onwards after current partner Supercheap Auto opted not to match a big-money offer from the American owned company.
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Telstra steps back from exclusivity requirement – for now
Telstra has stepped back from its decision to enforce an exclusivity clause in its NRL contract that would have blocked Vodafone from continuing its Warriors sponsorship beyond the end of the season.
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Roosters run sponsorship promotion to fill Unibet void
The Sydney Roosters are offering a local business that’s been affected by Covid-19 the opportunity to secure a spot on the back of Sonny Bill Williams’ jersey when he runs out for his NRL return.
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Softball Australia joins growing list of Belgravia Group partners
Softball Australia is set to overhaul its operational strategies after signing a new deal with sports, leisure and events company, the Belgravia Group.
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Warriors “exploring” options for Vodafone sponsorship after exclusivity row
The New Zealand Warriors are “exploring” a number of clauses in its Vodafone contract in an effort to keep its major sponsor at the club following the move by the NRL’s major partner Telstra, to enforce its league-wide exclusivity option.
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New committee aims to make Stawell Gift commercially sustainable
A new management committee has been created for the Stawell Gift as it seeks to become a more commercially sustainable event, according to committee member, Dustin Lockett.
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Essendon lands McDonald’s latest AFL sponsorship
A new deal with Essendon Football Club will see McDonald’s have a strong match-day and digital presence at the club for the next three-years.
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Bathurst International lands Shannons as major sponsor for new class
Australian motor insurance company Shannons has signed on as a major sponsor for the new Bathurst International event.
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