New research from Octagon confirms that recovery for large sports and other events will be slow, with more than 50% of respondents to a survey saying they will not return to large outdoor events “for some time.”
Global sports sponsorship spend is expected to fall by US$17.2 billion (A$26.2 billion) in 2020 as a result of the coronavirus pandemic, according to projections by sports marketing agency Two Circles.
With the Premier League season still on hold, Greenroom Digital and CSM Sport and Entertainment have launched a new immersive digital experience for Tottenham Hotspur’s principal partner, AIA.
Supercars driver James Courtney has received financial backing from long-time supporter Boost Mobile to contest the remainder of the 2020 Supercars season with Tickford Racing.