With the global sports sponsorship industry experiencing major disruption due to COVID-19, we asked Octagon head of strategy and planning for APAC Adam Hodge, for his top four tips on how brands should manage a sponsorship departure.
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Sydney based strata management firm, Sarraf Strata, has increased its investment with the Manly Warringah Sea Eagles to become a senior partner of the club.
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Bartercard’s new digital currency arm Qoin has signed a new major sponsorship deal with the NRL’s Wests Tigers, while also taking over the majority of Bartercard’s existing portfolio.
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Cricket Australia’s recent social media performance has reached record levels while its YouTube channel now has more than five million subscribers.
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Adani Australia will honour all of its sports and event sponsorships during and after the pandemic, according to a company spokesperson.
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The Melbourne Storm will look to better leverage its shareholding in top netball club the Sunshine Coast Lightning, when long time Storm director, Matt Tripp, simultaneously becomes chair of the Storm and the Sunshine Coast Lightning.
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New data from Nielsen Sports shows Melbourne United had the highest growth in social media engagement among 100 leading professional teams tracked by the research.
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Gemba has launched a new support program targeting high-potential start-ups in the sport and entertainment industry.
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With the ongoing COVID19 pandemic, Surfing Victoria has focused heavily on its online operations, which has opened up some additional sponsorship opportunities, according Surfing Victoria CEO, Adam Robertson.
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Motorsport Australia has announced its strategy for the resumption of motorsport activity in a COVID-19 environment.
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