The Brisbane Bullets’ newly-launched Business Assist program to support businesses through COVID-19 has attracted a lot interest and could potentially generate new sponsorship leads for the NBL club.
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Although COVID-19 is having an impact on the entire sponsorship market, the Melbourne Stars are confident about finding a new principal partner for next season, says general manager BBL, commercial and marketing at Cricket Victoria, Nick Cummins.
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LG Electronics Australia is leveraging its recently renewed partnership with the Kelly Racing Supercars team to reward and celebrate ‘local legends’ who are helping their communities during COVID-19.
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The Australian Football League (AFL) had 4.4 million users tune in to its media network in March and it’s a result of diversified offerings and multiple content strategies, according to head of AFL media network, Sarah Wyse.
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LiveLighter, a program developed in Western Australia which aims to encourage Australians to lead healthier lifestyles, has signed West Coast Fever captain Courtney Bruce as an ambassador.
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Queensland Rugby Union (QRU) has implemented a three-tiered strategy, along with a range of digital activations to help it manage the ongoing pandemic.
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Supercars driver James Courtney’s long-time supporter, Boost Mobile, has come on board as a sponsor ahead for his BP Supercars All Stars Eseries wildcard appearance this week.
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New research from Gemba’s Turnstile sponsorship valuation tool shows that companies that can see a direct correlation between their sponsorship and revenue tend to pay the highest prices for sponsorship IP.
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Creative Partnerships Australia and specialist sponsorship consultancy, Fit Sponsorship, have partnered to provide support for Australian arts organisations impacted by COVID-19.
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Despite an abrupt end to the 2020 AFLW season due to the COVID-19 outbreak, the code was achieving strong growth and engagement results, according to Nielsen Sports.
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