Carlton FC CEO Cain Liddle said the AFL club would fall back on its strong non-traditional revenue streams to help soften the financial impact if Virgin Australia can't fulfil its sponsorship agreement.
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Cricket Australia chief executive Kevin Roberts said his decisions to stand down almost 200 staff and reduce pay by 20 per cent until June 30 were pre-emptive moves to ensure the long-term stability of the organisation.
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Virgin Australia CEO Paul Scurrah said today that the company’s administrator would be considering all Virgin’s many partnerships on an individual basis as they worked through the airline’s administration.
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Before pulling out of sponsorship contracts, there are seven key questions companies should ask themselves, says True North Research director, Georgie Maynard.
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Significant growth in broadcast audience during the COVID-19 restrictions has ‘delivered’ for sponsors of the Australian Turf Club, says executive general manager of commercial at the ATC, Corina Black.
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Specialist sports experience marketplace, Fan+ has shifted business model and is now developing sponsorship campaigns for brands facing gaps in their marketing plans due to shutdowns in major sports, says FAN+ founder and chief executive, Rod Harys.
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Organisations in the arts, creative and causes sector which were already battling funding cutbacks, are suffering the worst impact from the Covid 19 shutdown, according to leading sponsorship specialist Bruce McKaskill and former Nike brand executive Tim Wood from Fit Sponsorship Group.
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Kellogg’s breakfast cereal brand Sultana Bran is leveraging its sponsorship of Hockey Australia by featuring Hockeyroos co-captain, Jodie Kenny, in a new television commercial.
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Rashays Casual Dining founder, Rami Ykmour says his company is still keen to sponsor rugby league clubs and he hopes the code can return to the field soon.
Read moreBrands that support the clubs and causes that their customers are passionate about through the coronavirus crisis will reap benefits later, says Havas Sport and Entertainment’s head of strategic partnerships and content, Niamh Conroy.
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