SEM Phoenix sponsors back community basketball-based training videos
The NBL’s South East Melbourne Phoenix has enlisted the club’s star point guard, Kyle Adnam, to create basketball-based training videos for kids at home in isolation.
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Suncorp secures naming rights to Netball Australia’s virtual training initiative
Following last week’s collaboration between Netball Australia and NETFIT to create virtual programs for junior participants, Suncorp has now come on board as naming rights partner.
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BP secures naming rights and provides additional backing for Supercars All Star Eseries
After becoming the official fuel supplier for Supercars prior to the opening round of the 2020 Championship, BP has now expanded its deal to secure the naming rights of the upcoming All Star Eseries.
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NSWRL to use Blues players to create fan-centric content
With all state-wide rugby league competitions cancelled, New South Wales Rugby League (NSWRL) is focusing on creating digital content to keep fans and participants engaged and active, says head of commercial and digital at NSWRL, Jodie Cross.
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Rugby Australia reports $9.4 million deficit for 2019
Rugby Australia has reported a $9.4 million deficit for 2019 and admitted the ongoing coronavirus pandemic and its implications for the sport are set to be far-reaching.
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Cronulla Sharks CEO confident with the clubs financial forecast
Despite Cronulla Sharks major sponsor Ace Gutters freezing payments until the NRL season resumes, club CEO, Dino Mezzatesta, says he is extremely confident it will survive the COVID-19 suspension.
Read moreSponsorship to bounce back quickly, says peak industry organisation
European Sponsorship Association chairman, Andy Westlake is confident the sponsorship industry will survive the inevitable downturn resulting from the Coronavirus crisis and will emerge strongly in 2021.
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FFA to launch a suite of engagement initiatives
Football Federation Australia (FFA) is still planning to release a suite of initiatives to stay connected to its nearly two million participants during the COVID-19 lockdown, despite cutting 70 per cent of its staff, an FFA spokesperson confirmed.
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Netball Queensland signs another partner despite competition hold
Home delivery service, My Muscle Chef, has agreed to a new sponsorship with The Queensland Firebirds and Netball Queensland despite the league being put on hold.
Read moreBrands to benefit from campaigns designed to provide direct consumer benefits
The Covid 19 crisis represents an opportunity for brands to build partnerships and campaigns that provide real direct benefits to consumers, says Francis Coady, general manager of sport and entertainment agency, Havas Sport and Entertainment.
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