Changing the focus of its sponsorship model from a transactional basis to become more relationship and objective-oriented, was a key factor behind a new three-year deal between Queensland Rugby Union (QRU) and fencing company TFH, according to QRU’s head of commercial, Malcom Watts.
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The Melbourne Storm have signed to use Nielsen's Social Content Ratings, in a move that chief commercial officer, Nick Haslam, describes as a key investment for the club.
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The Insurance Commission of Western Australia will continue to promote its successful safety campaigns through the netball community after renewing its partnership with Netball WA for a seventh consecutive year.
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Once COVID-19 passes, brands’ appetite to sponsor and partner with live events will be stronger than ever, based on the pent-up demand from fans, says TEG CEO, Geoff Jones.
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Garage door supplier Best Doors has upgraded its sponsorship of the Brisbane Bullets for the upcoming NBL season.
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Rugby Australia will have its training facility at Moore Park fitted with the latest strength and mobility equipment under a new multi-year partnership with fitness equipment company PTP.
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Optus is leveraging its partnership with Paralympics Australia by creating a new app to help Paralympians during the covid-19 pandemic.
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BHP will remain as Perth Glory’s principal partner for the upcoming Hyundai A-League season, after the global resources giant renewed its sponsorship for a further 12 months.
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Real estate web platform Homely has partnered with the Gold Coast Titans and will look to use the sponsorship to expand its presence in the Queensland market.
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Kia Motors has renewed its commitment with the West Australian Football Commission in a deal that will also include the women’s competition.
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