Leading sponsor confident on value when play resumes
Sponsors that stick by their partners through the coronavirus crisis will reap benefits when play resumes, says Comwire IT CEO, Mark Frahn.
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FFA kicks off new fan engagement initiative amid COVID-19 lockdown
A proactive approach from Football Federation Australia (FFA) will see the league become one of the first to introduce a new fan engagement initiative while sport is suspended across the country.
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Telstra says all sponsorships subject to automatic extension
Telstra has today confirmed that all sponsorships due to expire this year will be subject to an automatic extension.
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Content at centre of new Port Adelaide and Red Bull partnership
A new partnership between the Port Adelaide AFL club and Red Bull will be heavily focused on creating content, according to Port general manager, Richard Kelly.
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AFL signs three new deals with more in the pipeline
Despite the AFL season being suspended until at least the end of May and the AFLW season being cancelled, the league has signed three new sponsorship deals and has several more in the pipeline.
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Supercars look to esport platform to maintain fan and sponsor connection
The Supercars are taking an innovative approach to coronavirus cancellations by focussing on a new Eseries Championship featuring real-life drivers from the Supercars to be broadcast across traditional and online platforms over the next few weeks.
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Western Union’s esports partnership to promote its digital capabilities
Western Union has signed a one-year deal with ESL Australia and will use the partnership to reach a different audience and promote its digital capabilities, according to Mark Strathern, head of digital go-to-market, Western Union, Asia Pacific.
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Bulldogs still a ‘risky investment’ as the club’s cash reserves are set to be tested
With the Bulldogs still on the hunt for a major sponsor ahead of round two, Rashays Casual Dining founder, Rami Ykmour, confirmed he had opted not to hold further discussions with the club.
Read moreStadium lockouts provide new opportunity for brands to engage fans
The decision by the AFL and NRL to continue their 2020 seasons, despite being behind closed doors, still provides options for brands to create content and engage consumers, according to Nick Biggin, director and CEO at Greenroom Digital.
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Most event insurance cover will have pandemic exclusions
As major events continue to be cancelled or postponed around Australia, the Insurance Council, has confirmed that only in very specific circumstances will event organisers be able to claim under their insurance covers.
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