Despite the unprecedented disruption in the sports ecosystem and the fact the coronavirus pandemic represents the greatest single business challenge in modern history, many leading sponsorship figures agree that brands and rights holders need to work collaboratively.
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The cancelation of Melbourne’s Formula 1 Grand Prix comes at a real cost to major sponsors Mercedes and Rolex, after gaining good ground on name-association with the race since last year.
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Hankook Tyre is confident that its renewed sponsorship deal with the NRL will help the tyre manufacturer build brand preference, says managing director at Hankook Australia, Ted Choi.
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A new partnership between Football NSW and Football Queensland to stream all National Premier League games on Sportradar’s OTT service will be a game changer, according to Football NSW head of commercial, Brian Meinrath.
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With AFL CEO, Gillon McLachlan, cutting the season to 17 games on Monday afternoon, and with a possible suspension to be announced in the next 24 hours, a review of the clubs’ 2019 financials gives an insight into which ones are in the best position to deal with the disruption to the 2020 season.
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National telco Optus, has announced it will not renew its final one-year option to remain principal and major partner of the Melbourne Stars Men’s and Women’s Big Bash League squads.
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Allhomes, Canberra’s leading real estate advertising website, announced the signing of a new sponsorship agreement with Super Rugby team, Brumbies, just days before the league was suspended indefinitely.
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Creative production company, CMS Australasia, has signed a one-year extension of its partnership with Netball Victoria and the Melbourne Vixens to make the fifth consecutive year of the deal.
Read moreHow rights holders and their sponsors manage the impact of the coronavirus on sporting and entertainment events over the coming months will be a true test of their partnerships, says Adam Hodge, head of strategy and planning (APAC) for sport and entertainment consultancy Octagon.
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Ingenia Holidays, an extension of Ingenia Communities, has signed its first major sporting sponsorship and will become a platinum partner the South Sydney Rabbitohs.
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