NBL signs new apparel partner
The National Basketball League has signed American sportswear brand, Champion, as its new on-court apparel partner in a three-year deal.
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Record breaking year for Mardi Gras sponsorship
The 2020 Sydney Gay and Lesbian Mardi Gras posted its highest ever sponsorship revenues and was an “absolute commercial success”, according to its head of partnerships, Jason Dixon.
Read moreWarning on legal implications of games without spectators
With the AFL and NRL conceding the possibility of playing matches in empty stadiums and other major events considering postponement or cancellation, leading sports law professional, Chris McLeod, suggests it is opportune for sponsors and rights holders to audit their commercial agreements.
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More thought and less gut feeling, says sponsor
With its Bulldogs NRL deal on hold following the player/schoolgirl sex scandal, Rashays Casual Dining founder, Rami Ykmour, told Sponsorship News that he planned to put a lot more research and consideration of eventualities before committing to a new sponsorship.
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Experienced sponsorship exec joins Netball Australia board
Experienced sponsorship and marketing executive, Terri Meadmore has joined the board of Netball Australia.Meadmore has more than 20 years in sponsorship, and marketing strategy and has worked in a variety of roles, mainly with Suncorp.
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Chemist Warehouse expands Parramatta sponsorship deal
The Parramatta Eels NRL club has rejigged its playing kit sponsorships, with long-term club partner, Chemist Warehouse, replacing Malkoun & Associates as the club’s back of shorts sponsor.
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Origin’s netball deal to include naming rights to NSW Premier League
Origin Energy’s new sponsorship of Netball Australia will see the company gain sponsorship benefits with state associations, including naming rights to the Netball NSW Premier League.
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Crown for Indigenous programs with returning Rabbitohs sponsor
NRL club, the South Sydney Rabbitohs, has partnered with Crown Resorts in a four-season deal that will focus on delivering indigenous employment programs, according to the club’s head of commercial partnerships, Adam Cosgrove.
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Beef Olympic ambassadors announced
Meat & Livestock Australia has appointed six new brand ambassadors as it leverages its partnerships with the Olympic and Paralympic teams.
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Media-value seals first sports deal for Grill’d
Australian burger chain, Grill’d, has signed its first-ever major sporting partnership in a four-year deal with NRL club, the Melbourne Storm.
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